
Image is major factor of success for companies in many industries. Oftentimes, a reputation, rather than your goods or services, distinguish you from competitors. Your company can go about obtaining a stellar reputation in a number of [...]
Promotional product mailings can dramatically improve response rates for campaigns involving other media, such as print advertising. The following study demonstrates this effect. For this 1996 study, Dallas Marketing Group and Promotional Products Association helped a national [...]
What do thousands of people in a sports stadium have in common? They all get thirsty. This fact provides marketing professionals with a great opportunity. They can offer promotional stadium cups to the assembled masses and send [...]
Promotional gifts or items are merchandise used by a company to market a product, service, brand or an event. These items, like promotional flexible shape keychains will normally carry the logo and slogan of a company and [...]