Promotional desk calendars are one of the most widely-used promotional products available. But what makes them so popular among businesses and recipients alike? How can a product that’s typically given away once a year make up such a large percentage of promo item orders annually? The answer is simple:a logo memo calendar captures valuable desktop real estate!
In the promotional industry, “desktop real estate” refers to any space on a customer’s desk in their home or office. This space is considered valuable since anything that people keep on their desks is likely to be seen on a consistent basis. If you’re attempting to build awareness for your brand, this is exactly the type of spot you’ll need to capture in order to really make your company stick.
Obviously your customers won’t see it that way – what they will see is a useful custom office calendars that they can use to keep themselves organized. People would much rather use a free calendar than buy one for themselves – a fact that has been proven true by year after year of overwhelming promotional desk calendar sales!
If you’re looking for a way to keep your contact info in a place where it’s never far from reach, promotional magnetic calendars are the way to go. Your recipients can stick these calendars to any metallic surface, be it a filing cabinet, computer monitor, or even the office refrigerator. No matter where your logo memo calendars end up, you can rest assured it will be a high-visibility spot conducive to successful brand-building!
Intrigued by the benefits of custom office calendars but worried about the price involved? Another reason that promotional desk calendars are so popular is the fact that you don’t need a big budget to reach a big audience. Some promotional calendars ring in at less than a couple dollars each – which is an excellent price considering the daily “advertising impressions” your brand will get. You really can’t go wrong with imprinted office calendars!
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