It is not an easy task to market at a trade show, but no matter what type of market the trade show is focused on, it is essential that any promotional trade show products must help the company stand out from the crowd. This is not an easy or superfluous task, in that as attendees mill about on the floor of a trade show or conference, they are usually under constant barrage of vendors trying to get their attention. For longer shows, it is just a matter of time before the attendees become quite weary and often start tuning out all the vendors, regardless of how appropriate or relevant a vendors’ products may be to that person’s business.
One clever method to catch people’s eye even when they are not near a booth is by passing out promotional light up buttons, where the user can pin it on themselves as they continue on their way. This is not only enticing to the passers-by of the booth, but to other attendees as they begin to see several people wearing the light up buttons. It is a method of marketing a message across the show room floor, and even after hours, when many trade shows host get together events for attendees. Tradeshow buttons have been an effective promotional tool for years, but by upping the ante with something eye-catching, it creates a more powerful message.
Using logo flashing buttons allows a name brand or product name to be advertised anywhere that the attendees may roam, whether at lunch or simply sitting in a seminar. Building a brand requires extensive effort to create familiarity, and much of that starts with people being able to recognize a product or logo. For many businesses, especially at a trade show, it is not an easy goal to rise above the noise of other vendors and make a lasting impression, and it requires clever, occasionally flashy marketing maneuvers to accomplish this.
This is also a method that can have a ripple effect, if the buttons are being handed out and the attendees use them later. As the show continues, the buttons can be a part of the overall atmosphere of a trade show, even creating a positive trace feeling of a carnival and the enjoyment that goes along with it. Trade shows may be all about business, but that does not mean they have to be stuffy.
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