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Promo Marketing

Marketing at Trade Shows with Table Skirts and Table Tops

Businesses today need more than a great product or service in order to compete in the marketplace. They need a way to stand out from the crowd, and get customer attention. By putting the company name or logo on all promotional trade show products, the name of the company is out there for everyone to remember. Those remembered, are the ones customers call! Marketing trade shows are an important aspect of getting a business out into the public. It’s a time to present yourself and what you do. One great way to shine is by using promotional products. Anyone can put a beautiful table skirt on their table, but by choosing promotional table skirts and custom table covers, you can look great and advertise the company business at the same time.

Customized counters also add a special touch to things like brochure holders and pamphlets; so displaying them on promotional table tops will increase the eye appeal of your set up. When choosing promotional items for your trade show, select one message or statement. Choose something special you would like to get across to people that walk by. It could be a unique feature of your products, or some special deal that applies to trade show customers only. Let people know why they should choose this booth to stop at. Simple is better, however the most visible part of the table top should display your message. There should also be something eye catching that will entice visitors from across the room. Every angle of the table should look inviting. Lighting is important so, in order to showcase your table, be sure the table is well lit. If there is not enough lighting in the trade show, bring extra.

Promotional gifts as giveaways make a statement of the financial stability of your company. Nice promotional gifts may cost a little more, but giving away promotional items that prospects can use, and that have eye appeal, will keep your name from ending up in the trash can. When purchasing your promotional items for a trade show, it is a good idea to order extra, for an entire year of giveaways, for your customers. Buying in bulk saves time and money. What is not given away at the trade show can be used for personal customer visits throughout the year. Make a statement this year that customers will remember by using promotional tools and giveaways!

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