Everybody uses pens everyday, whether it is at home or at work, therefore using promotional pens to market and advertise a business can be the top marketing preference. In fact, the pens are available with a company’s name, logo, website, slogan or any other message imprinted on them. The recipients will usually use promotional pens for months or maybe even years, but actually only cost mere pennies for each pen. So, for a high return on marketing dollars, promo pens appear to offer the small business owner the very best option available. There are so many varied places and situations where promo pens can be distributed. Retailers can place a cup filled with them on their checkout counter for customers to utilize for filling out checks. They are an excellent way to remind a customer to shop again with you. In addition, pens have a way of being passed around.
Who hasn’t, at one time or another, accidentally stolen somebody’s pen? If a company’s logo, name and pertinent info are on that pen, then surely that company actually benefits from that theft. The more a company’s personalized pen is passed around, the better. Other businesses that can benefit from a cup of promo pens on their counter are payday loan stores, check cashing stores, banks, insurance agencies, liquor stores, antique stores, toy stores, consignment shops, jewelry stores, discount stores, dollar stores, boutiques, children’s clothing stores and the list goes on and on. Basically, anybody who wants and needs to get their name out in front of the public, can do it very inexpensively with promo pens.
Many companies pass their promotional pens out at trade shows or other special events where they will get into the most hands possible. The key is, the more pens a company’s marketing department orders and distributes, the more people will know about that company and have their logo etched in their minds for the next time they need the service or products supplied by that company.
The list of types and styles of promo pens is endless, but a few of the most popular and effective are stick pens, light-up pens, novelty pens, executive pens, brightly colored pens, rubber grip pens, highlighter pens, roller ball pens, executive metal pens, executive pen sets, retractable ball pens, gel pens, ballpoint pens, wooden pens, marking pens, laser pens, flash drive pens, engraving pens, double tip highlighters, gift pens, multifunctional pens, carabiner pens, multifunction pens, contour pens, key chain pens, deluxe pen sets, wrench pens, magnetic pens, comfort grip pens. Obviously, the list of possibilities is endless with a style and price to fit any company’s marketing needs and budget. Putting those promo pens in customers’ hands means money in the company’s pocket.
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