The latest addition to marketing tools being widely used by ad agencies are food items. Thats right, Promotional Cookies, Popcorn, Pretzels, and Nuts items are now being extensively used by marketing companies and ad firms to promote their clients and help their business grow. Jars of promotional cookies are kept in office lobbies for visitors to enjoy. While they help themselves, they notice the brand logo or name printed on the jar and this helps in generating recognition. More the people get to see a brand symbol greater are their chances to prefer it over others when given a choice, as they will always remember the personalized touch in all their dealings with the company.
Promotional popcorn tins are being used instead of conventional packs at meetings and group sessions in offices these days. When invitees get to enjoy delicious snacks from packets displaying their firms, they associate themselves with the company more closely and this creates a feeling of unity amongst everyone associated with the firm. This helps to generate brand recognition as well as a loyal customer base that can be utilized by good managers to improve their consumer rankings and improve their business.
Custom nut tins, logo snack packages etc are a great way to cater to the needs of guests invited to tradeshows or seminars for product promotion. They get to satisfy their hunger pangs with the delicious edibles inside the custom packaging, and also notice the brand logo and/or name printed on it. While they might throw a flyer with the companys name on it, carrying the food packaging with the same print cannot be helped for as long as the content arent finished. More the number of times people notice the packaging, greater is the brand recognition in the subconscious mind, and this is precisely the aim of marketing firms.
The major advantage of food items is that they are usually consumed or taken back home. In both the cases, the logo printed on their custom packaging is able to serve its purpose completely. Whether guests at the venue where the packed snacks were served, or back home where family members get to see it, ultimately the number of people noticing the company name increases by a large margin, which conventional methods of advertising couldnt have achieved. By permeating households, this innovative marketing strategy using food products has taken brand promotion to a whole new level.
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