The Mp3 is the only gadget that gives the user an experience close to that of the iPod. Marketers are already taking advantage of the fact that it is one of the most popular music tools in the market to boost their sales. Many have picked up the trend that involves giving promotional Mp3 players and logo iPod accessories. If your company has not yet embraced this strategy, here is some insight to help you get the most out of the opportunity.
Begin by setting a budget for the players. Next, choose the type of Mp3 players to give out. They come in different types and have different features. The more features an Mp3 has, the more popular it will be among the users therefore go for one that has a high number of features. The third step is to customize the Mp3 players into unique logo pieces. A lot of suppliers will do the customization so all one has to do is provide details of what they would like incorporated. A marketer can include a lot of information about the company here because the size and design of an Mp3 player allows it. Have the company name, logo, contact information (including website) and a catchy message a one-liner is enough.
Distributing the Mp3 players is the easiest part of the strategy. It is a known fact that people love freebies so this will be easy. There are a number of ways to do about this: use tradeshows and other events, give them as door prizes, compliments to clients or consumers, employee incentives or souvenirs. One method that works all the time is advertising a hot offer where customers get a free Mp3 with every purchase worth a certain amount of money. Given that this is a high end product on offer, people will spend on your products just so they can get it.
If your company is established and has a good reputation, simply endorsing your company name on an Mp3 player pushes clients and customers to want to have one. It is a psychological perception that any item associated with successful brand names has got to be high quality. If yours is a start up company that has yet to establish a reputation, giving away Mp3 players can give the company the image boost needed to become successful. Include accessories such as custom headphones and promotional ear buds to boost the listening experience.
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