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Marketing with Promotional Paperweights

Promotional Paperweights

Promotional paperweights have been implemented into daily office activity for many years. A paperweight’s main function is to simply supply some weight and stability to random pieces of paper in prevention from loosing them to such things as a gust of wind. Typically, office personal will utilize these weights to confine a series of random notes that they take throughout the working day, while also maintaining easy access to their notes at any given moment. Although in today’s modern world paperweights have become somewhat obsolete, due to so many technological advances in note taking, the traditional paperweight still serves some immediate functions and also make for a great gift.

Promotional Paperweights

When it comes to marketing for one’s business, the office paperweight would make a great gift giveaway. Color, style and design add even more value to the paper gadget and will be of good use to any office employee, whether through its conventional function or simply as an office decor item. Promotional paperweights can be offered to not only office employees, but just about anyone, whether they themselves are note-takers or use it to pass on to someone else as a gift. The objective is to promote one’s business with the gift. This is where the business brand and/or logo name comes into play.

Since paperweights can be made from many types of materials, one can be inventive when deciding on the type and style. Logo glass paperweights, logo crystal paperweights as well as logo marble paperweights are all great pieces to work with. Someone who has an office of modern sleekish marble or stone furniture and decor would find the paperweight made of marble a great complimenting fit. These different styles and designs can also be eye-catching to spectators as they may inquire with the owner as to where they recieved the gift. A brand-name or logo on the paperweight then adds for direct marketing of one’s business.

The use of high traffic areas like department stores, malls and even kiosk centers are great place to establish a post for giving out these free gifts and promoting one’s business. Utilizing facilities that revovle around the theme of the business serves as a bonus and more direct relation with the target audience. For instance, a company that is in the business of selling tires might put a tire logo on their paperweight and try giving out the free gift at a mechanic shop or similar business industry.

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