Although many companies use promotional planners as an employee gift to increase internal productivity and organization, these practical items still make a great marketing gift that can do wonders for your brand-building initiatives. Logo planners are a useful gift that, when customized and distributed correctly, can become a daily staple in the lives of your recipients. It’s no wonder that promotional appointment calendars have been a best-seller for so many years especially among corporate audiences.
The important part of converting a planner into a promotional tool is focusing on using the imprint area to your company’s advantage. Most planners – even the smaller sized promotional pocket planners come with a sizeable imprint area that allows for plenty of information to be conveyed. Logo planners are something your clients will use every day, so these items should be imprinted appropriately. Including contact information or your company’s web site URL is a popular idea, since the constant exposure increases the likelihood of recipients reaching out to your business when they’re in need of products or services you provide.
Another important aspect of using promotional calendars is to consider how you’ll get them into your audiences hands. Are you going to give them away at your next trade show? Do you plan on sending them in the mail towards the end of the year? Perhaps you want to give them away to employees as part of an internal campaign. Thinking about distribution of your planners can easily affect product choice. For example, if you wanted to use planners as a direct mail gift, it would make sense to send promotional pocket planners instead of full-sized promotional appointment calendars. These items would be less expensive to ship, but would still provide the appeal that leads to increased direct mail open and response rates.
Overall, logo planners are a great tool to use for promotional marketing. They provide a practical gift that has the capacity to create daily exposure for your brand. What could be better than that!
Please log in
Or sign up for an account now