So many companies launch new products every single day. With so much competition in the market, they need promotional ideas that stand out and achieve desired recognition but at the same time aren’t so expensive that the promotional campaign cannot be carried out throughout the nation successfully. Good promotional ideas that come within the budget and instead use more creativity in order to stand out are the best bet for most new companies. One such simple yet innovative idea is to use promotional wallet calendars or promotional pocket calendars to ensure that the company gets the publicity it needs to remain in the minds of the people without going bankrupt. Here are a few ideas for marketing with these promotional calendars:
Given to employees on the 1st of January every year:
Logo calendars are a brilliant way to welcome a new year. Ensure that these calendars are printed well before the 1st of January and are given to all employees to place on keep at their desk, briefcase or wallets. Each person needs a calendar at work. Not only is it functional but it’s also a very important part of any work desk. The employee can then easily fix meetings, decide submission dates and plan out his or her work schedule when they have a handy calendar that can fit in their wallet and can easily be carried off to meetings too. Also, every time the employee opens up the wallet to fix an appointment at the meeting, more and more people are exposed to the company logo and this spreads brand awareness.
Can be gifted to customers along with each purchase:
Promotional novelty calendars that carry the company logo and are based on specialized designs that attract customers can be given out free with each purchase. For example, if a company sells baby food and baby products, they can create a special calendar with cute baby images. A top photographer can be approached to design the specialty calendar as this will further impress the customers. Also, the logo tactfully placed on the calendar will get the company desired recognition and the right exposure.
Special custom pop-up calendars can be handed out after board meetings:
When a corporate office holds board meetings and other business meetings, there are chances that top officials from other companies, colleagues and other senior members of the staff will be attending. As a sign of appreciation, they can be handed a well-designed and good quality calendar along with maybe company stationary like logo pens and logo planners. Not only does it look very professional but the gesture is always appreciated.
Special calendars can be made for children:
Children are always easy to target and play an important role in many a marketing strategy. Another way to promote the company is to get special children’s calendars in many designs and distributed at schools. There can be a few different ideas, targeting children of different age groups. The design team can concentrate on using attractive colors and fonts to get more attention.
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