Marketing is important for any business to grow its operations and make profits. Competitive economies require companies to adopt new strategies that would grab people’s attention and lure potential clients to their offices. If a good impression can be created on the first visit of a client to an office, half the job of associating him/her with the company can be considered done. And what better to create a long lasting impression than mark it with a gift? As a marketing idea, use of promotional wine accessories are a very common concept in many companies.
Items like custom corkscrews can be used as free gifts for visitors. As long as a person keeps the corkscrew and uses it from time to time, he or she wouldn’t fail to notice the brand name or logo printed on it and remember the company which gave it to them. Advertisement using durable goods with high utility has this advantage over promotional material like brochures and pamphlets that they are not thrown away, and their use becomes necessary from time to time, thus they serve their purpose multiple number of times without having to be resupplied.
At parties where wine is offered to guests, using promotional wine openers is a good idea. Better is to give them away to people who would like to have one. Whenever someone would open a bottle of wine and enjoy the delicious drink they would see the company logo on the opener. Opening wine in presence of others on social occasions works even better, because even the guests notice the name and/or logo printed on the opener and this increases brand recognition in the market. Ad agencies have tried for many years to generate this kind of brand visibility in the market. Thanks to the use of such items as tools of promotion, it has now become a successful marketing strategy.
Classic logo wine sets presented to customers not only makes them happier, but helps to promote the company at such a personal level that is unachievable by any other means. When someone uses the wine set at home it is most likely that he/she would do so in presence of guests. They would naturally inquire about the logo printed on the set’s contents when they see it, and hearing it from an acquaintance would only make them more inclined towards approaching the same company in the future to get their demands of goods and services met.
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