In today’s fast paced world, it seems that caffeine has become the easiest and most common way to keep up. You’ve probably noticed that most people these days are getting their daily dose through coffee. You can rarely cross the street during morning rush hour without seeing someone carrying a travel mug, plastic cup, or sipping from a ceramic mug at the nearest coffee place. So when it comes to advertising your company, it can almost go without saying that promotional mugs are a great customizable item. These items are effective marketing tools that allow both the morning lounger and the on-the-go workaholic to enjoy their day a little bit more. Here are a few reasons why coffee mugs are a great promo idea for your company.
Versatility. Everyone uses coffee mugs so using these as promotional items makes them optimal choices for all kinds of advertisement opportunities. They are great products for trade shows, give-aways, and gifts. Whether it’s a child drinking hot chocolate after playing in the snow, a student toting tea to a late-night study session, or a business professional sipping coffee at a desk in the morning, promotional mugs are functional for people of all ages. Because they are useful items for so many different people, imprinted mugs are a smart item to invest in.
Visibility. When picking out any promotional product, businesses want assurance that they will see a return on their investment. That being said, there are many benefits to your company that come as a result of using promotional coffee mugs that will bring in business. For starters, giving a personal gift such as a coffee mug is likely to strengthen your existing relationship with employees and clients alike. Whether they are running off to an important meeting or relaxing with the newspaper, the calm and comforted feeling they get from using your mug will translate over to positive associations with your company. Positive associations lead to more business from clients and higher productivity from employees. That being said, promotional coffee mugs are also a great way to reinforce hard-working employees. What employee wouldn’t appreciate a quality mug after they reach a long-term goal?
And while your promotional coffee mugs are making your employees and clients feel good on the inside, they’ll also be promoting your business to the outside world. Because these items are so easy to transport, they can be spotted in offices and homes across the nation. In other words, coffee mugs imprinted with your company logo can act like walking advertisements for your company.
There are also some other reasons why promotional coffee mugs may be a great choice for your company. If your design is unique, brightly colored, or contains a thought provoking message, it can be a conversation starter. One of the best methods of promotion is word of mouth, so a catchy promotional coffee mug that sparks conversation between the owner of the mug and someone who knows next-to-nothing about the company is a great way to gain new business.
Eco-Friendly. Not only are promotional coffee mugs good for business, its also good for the environment! Recently, there has been increased pressure of environmentally concerned politicians and organizations to raise conservation efforts. For a long time, we have known that non biodegradable styrofoam cups can be replaced with items like durable and reusable coffee mugs. You can help support the environment and your business by giving out these environmentally-friendly items. Give a promotional coffee mug to an employee or a client as a gift, and they can use it for years to come.You can even have promotional coffee mugs made from recycled or biodegradable materials. Now you are doubling the eco-friendly value of your promotional mugs. This goes a long way towards protecting the environment.
Overall, promotional coffee mugs are a great choice for your company. They are versatile, durable, and functional – a great combination for long term promotion for your business.
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