Learn how to get started with promotional marketing products, including tips on product selection, imprinting and how to use promotional products in your business. ePromos is one of the country’s top promotional marketing product suppliers, with experience helping thousands of companies and organizations develop successful promotions. In this marketing guide, we’re putting some of that know-how on the web.
Defining Your Promotional Goals
Before you select a product or set a budget, you should be defining your promotional goals. Without specific goals in place, there’s no way to measure your success, and you’re much less likely to succeed in the first place. Start by taking a look at your business or organization and write down your marketing objectives in terms of clear, quantifiable goals whenever possible. While some of your goals may be difficult to quantify, such as building a recognizable brand, at least some should have quantifiable results, such as driving more sales or increasing sales from existing customers. With these goals and promotional marketing ideas in mind, you’ll be able to create promotional programs and select promotional marketing products that will help you acheive these goals.
Budgeting, Scheduling and Planning
Before you start selecting a promotional marketing product, you should outline your promotional plan. The most important things to do are set aside a budget for each of your goals and create a schedule that is reasonable and will keep you on track. You should also determine your audience and estimate the number of people you would like to reach. When planning a promotional project, don’t end your plan once the promos have been mailed or distributed. Remember to account for tracking the success of your program. Using a special offer with a unique offer code is a great way to track the success of your promotion and ensure that you learn from each promotion so you can apply that knowledge to even more successful promotions in the future.
Selecting a Promotional Marketing Product
Once you have a clear set of goals, a budget, a schedule and a plan, picking a promotional marketing product or products will be much easier. Use your overall budget and estimated quantity to determine your per piece budget and you can focus on products that meet your budgetary requirements. Since you already know your target audience and the goal of the project, you may already have some ideas about what types of products would be appropriate. Also, don’t overlook the ability to seach by color to find items that will match your branding. If your schedule is tighter than you had hoped, keep production times in mind when selecting product. Expedited shipping can really throw off your budgeting, so it should only be used as a last resort.
Imprinting Your Product
The ideal promotional product imprint reflects several things at once: 1) your brand 2) your desired goal 3) your audience and 4) the product itself. Your branding should be clear and consistent and look as good as possible. In addition to your company logo, most promotional marketing products should feature a tagline or call to action that promotes your desired goal. The content of your imprint should resonate with your target audience, using language and graphics that will appeal to them. Finally, in the ideal promotional marketing product the marketing content relates to the product itself, creating a unified promotion instead of just a product with a promotion printed on it.
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