Memo holders are basically office accessories that are used to hold pieces of paper together. The pieces of paper in this particular case are normally small and are used for writing of small notes and other daily happening. The memo holders too can be modified and used as advertising tools due to the fact that office environments do receive a high number of visitors who always check for certain inquiries. The memos can be modified in four main ways in order to enable them serve the purpose of marketing. Those ways are discussed below
Promotional memo holders serve the purpose of preserving memos and making them easily available when needed. When appropriately branded, usually by use of marketing slogans or company motto, they can serve to greatly increase the awareness of the company’s products. Since there is normally constant exposure between these items and the persons who come into contact with them, they are good tools for brand popularization.
Promotional memo clips are office equipment which in their basic form is used to hold two pieces of paper called memos together. However, when they are branded and modified accordingly, they can be used to perform marketing functions. Due to the reason that they have much higher levels of penetration makes them a very useful tool which modern companies should not shy away from.
Logo note holder accessories are modified by the act of imprinting upon ordinary note holders, company logo. This means of advertising is largely informative and is mainly recommended for products that do not require immediate feedback from clients. Additionally, the products concerned need be durable since there is quite a large time difference between the moment the message reaches the targeted audience and the time taken for the said audience to make a response.
Personalized desk note clips are basically used to hold pieces of paper together. Nevertheless, upon modification according to the standards set by the organization concerned, they too can be used for the purposes of marketing. The standards set by the organization may include the color of the products, the size as well as shape and general appearance. Even though these means of marketing are effective, it should be noted that they reach the targeted market but to lesser capacity than other methods. They should therefore be used together with other means of advertising and marketing.
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