What do thousands of people in a sports stadium have in common? They all get thirsty. This fact provides marketing professionals with a great opportunity. They can offer promotional stadium cups to the assembled masses and send them home with a souvenir bearing the name of the product or company theyre trying to promote. Personalized plastic cups are inexpensive marketing items yet people keep them because of their size and the memory of an exciting time they had. These cups often get reused and allow the advertising emblazoned on their sides to continue to reach new people long after the event is over.
Logo stadium cups are effective marketing items because they enable marketing professionals to reach a large number of people at the same time. These people carry the cups into places most marketing people would never tread. By allowing the masses to carry the information about the company being promoted home with them the advertisement on the cups are able to reach an even larger audience. If each person receiving the cup shows it to only one or two other people the company name painted on the cup has the opportunity to bring a large return on the investment it took to create the cups.
Marketing is a numbers game. The larger the cohort that is exposed to the promotional products the more likely the promotional item is to be able to generate interest in the company and by extension, sales. Many people keep these promotional cups especially if they are a useful size for holding their favorite cold beverage. The custom printed plastic cups may even become part of people’s game day accessories they use for watching sports on television. This prolonging of the life and effectiveness of the promotional items is a marketing professional’s dream.
Sporting events are an excellent venue for marketing using promotional items like cups. Most people never consider that the plastic cup they take home from the game is a form of stealth marketing. Most just consider themselves fortunate to get a cup large enough to hold enough of their favorite game day beverage to keep them from running back and forth to the refrigerator. This is the perfect example of a win-win proposition. The customer get a cup they can reuse and the marketing company gets the name of the product they are promoting into the faces of endless potential customers.
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