Promotional button down shirts provide companies in any industry with an excellent opportunity to raise brand awareness. You can make your employees and clients walking billboards by giving them custom button down shirts that display your brand or logo. Creatively designed custom button down shirts are sure to grab the attention of the public more than traditional advertising because people are accustomed to tuning out the non-stop buzz of TV, online, and print marketing. Apparel provides your company with an alternative way to reach out to people amidst the clutter of television commercials and internet banner ads.
Studies have shown that individuals often pay attention to advertising that is unexpected of a company in a particular industry, or incongruent advertising. This type of marketing relies on using unconventional themes or strategies to brand a company. For example, a financial services or consulting firm with a conservative image would gain the attention of individuals if it distributed brightly colored promotional button down shirts with a bold logo on the front. Since this type of flashy apparel is often not utilized by these companies, the public would certainly take notice of a marketing campaign that used this unconventional apparel in a creative way to promote the company.
A distinct advantage of using wholesale button down shirts to promote your company is the possibly of individual interaction of an employee wearing your custom button shirts and a potential client. If someone sees an a person wearing a customized shirt with your company name, they could start a conversation about the company with the employee wearing your shirt. Once the employee gives positive validation of your business and its practices, you could have gained a new customer. These shirts not only inspire curiosity among the public, they also inspire new business deals.
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