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market your business on a budget

How to Market Your Small Business on a Budget

Any seasoned entrepreneur can tell you that the effectiveness of their marketing efforts is extremely important to the success of their business. Setting up your storefront or website and hoping for people to come visit you is [Read More]

wacosa - tips on branding for nonprofits

WACOSA – Top Tips on Branding for Your Nonprofit Organization

WACOSA is a 501(c)(3) nonprofit that seeks to provide individuals with disabilities the opportunity to work and live in their community. Established in 1963, they employ about 130 staff and serve 600 adults with disabilities in central [Read More]

Promotional Items for the Tech-Friendly Consumer

Promotional Items for the Tech-Friendly Consumer

Whether given away at conferences to prospective customers or handed to outstanding employees, promotional products can be a great way to spread your brand’s message. However, you want to make sure your brand is associated with a [Read More]

climate change and business

Promoting Climate Change Education through Business

In many instances, a good branding strategy will include a plan to spread your message, make your company well-known, and having the artwork, including a great logo, with which to present your company. Yet, branding can evolve [Read More]

international multiple sclerosis month

International Multiple Sclerosis Month

Creative Ways to Commemorate International Multiple Sclerosis Month Each May, International Multiple Sclerosis Month provides an opportunity for patients and their loved ones to shine a light on this disorder. As of 2014, more than 2.1 million [Read More]

EVIT

EVIT on The Importance of Branding and Understanding Your Target Customer

Patrick Jervis is the Brand and Social Media Manager at East Valley Institute of Technology (EVIT). EVIT is a career and technical education district school in Mesa, Arizona that serves the students from approximately 10 school districts [Read More]

heat transfer vs screen printing

Heat Transfer vs. Screen Printing on T-Shirts and Promo Items

When it comes to customizing t-shirts and promotional items, there are two main ways to get a logo or other artwork onto the product: heat transfers and screen printing. While both methods essentially transfer an image onto [Read More]

mo on how to raise industry standard with branding and promo products

Moroco Orthodontics on How to Raise the Industry Standard with Branding and Promotional Products

Maggie McCafferty is the Marketing Coordinator at Moroco Orthodontics, a community mainstay operating in South Florida for over 20 years. Helmed by Dr. Jacqueline Moroco Maloney, the business moved to a new office in Delray Beach about [Read More]

beacon technology for brands

How Beacon Technology Can Enhance Brand Effectiveness

Beacon technology is becoming an increasingly popular marketing tool for large and small companies alike. A beacon transmits data via Bluetooth Low Energy (BLE), typically used by marketers to send data back to the source ‒ in [Read More]

when to give gifts to customers

When is it Most Beneficial to Give Gifts to Loyal Customers?

  According to Forrester Research, it costs five times more to acquire new customers than it does to keep your existing ones. Given this data, it’s extremely practical that you’d want to keep your current customers as [Read More]

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Featured Success Story
Great Value-Added Giveaway For Cosmetic Plastic Surgery
Great Value-Added Giveaway For Cosmetic Plastic Surgery
Response from our patients has been overwhelmingly positive, and in fact, they usually ask for extra ones for their kids"
- Alyson Wells, M.D., F.A.C.S, Valley Plastic Surgery And Medi-Spa