Education Center » Promotional Product Stories » Promo Stories

Insulated Lunch Bags Promote Healthy Eating

November 09, 2012

by Christina MaGee | Higginbotham , Fort Worth, TX


What Was Your Goal, Why Did You Use These Items?

Every year, we exhibit at the HR Southwest Conference to promote our employee benefits services to thousands of HR professionals. To help employers combat the increasing cost of health insurance, we offer employee wellness programs. We gave conference attendees insulated lunch bags with our logo that said "We've got your employee benefit solutions in the bag" in order to reinforced our wellness services while inspiring healthy eating.

How Did It Go?

Excellent! The conference attendees came to our exhibit just to get the lunch bag. And, if they carry their lunch every day, then our name is in front of them that many times.

Lessons Learned, Advice To Share?

Pick the promotional items you hand out at conferences strategically in order to reinforce your products or services so that attendees remember what your company does.

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 I talk to my account representative almost weekly. By now, we have a great rapport. He responds quickly to my requests, offers alternatives and follows-up after orders have shipped. By now, he even knows when our big events are coming up, and he proactively reaches out to me. 

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