Our promotion had two goals. 1) To create a memorable campaign so our customers would remember us, and 2) To collect the email addresses of travelers so we could share stories with them and stay in touch.
We purchased 4,000 pens that looked like hypodermic syringes from ePromos. Then we created a landing page at www.DontGetStuckOverseas.com, where we offered a free 30pg. travel guide to help keep people safe overseas when traveling. We also had tags printed that promoted the website and tagline, which went along perfectly with the hypodermic pen (A travelers biggest fear is getting hurt or stuck overseas and experiencing sub-standard health care). These tags were attached to the pens using clear ponytail rubber bands from a local beauty supply store. We mail these pens out as well as advertise them on our Facebook, Twitter, and Pinterest pages. Since the promo item and website work so well together we are constantly getting traffic and booking orders, which makes it easy to track our success rate. Recently we passed out all of our pens in less than two days at a large national convention, so we will need to order a bunch more!
I would suggest thinking of an item that is relevant to your clients/audience and their interests, fears, or desires. Then I would create a promotional campaign that uses the item as part of this larger campaign. (They can either get it by completing something online or as the beginning to draw them to an online campaign.) InfusionSoft is a great way to do automated follow-up on these leads inexpensively and filter responses.
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