Promotional Products  » Education Center  »  Trade Shows

Custom Badge Accessories for Trade Shows

Business owners who attend trade shows are doing so in order to gain new leads and to hopefully convert them into customers. This is the goal of trade show marketing. If you are planning to attend some trade shows in the near future, you will need to do things to set you apart from your competitors.

Promotional trade show products are a great way to get your company name out there and to help potential customers remember you long after the show has ended. The question then, is what you should offer as a giveaway product. There are a myriad of products available, ranging from pens and office supplies to custom designed clothing. The budget ranges from a few cents to several hundred dollars per item. You need to find something that will give you the best return on your investment. So, ask yourself what the best option would be for a trade show.

Logo badge holders are an excellent choice for most trade shows. These custom printed ID holders are available in many styles and color choices and they can be imprinted with your company logo, name and website or other contact information. Every attendee will be wearing a name badge and they will enjoy having something better than a flimsy celluloid holder with a safety pin to show who they are.

When you or your staff are working at the trade show, you should wear the same logo ID clips that you will hand out to attendees in order to make them memorable to those who stop to speak with you. Also, you would be wise to coordinate your clothing with your booth decor and your promotional products. If possible, you might want to have several different styles of badge accessories available. Some attendees will prefer a retractable holder, while others prefer the traditional pin on style.

Trade shows are an excellent marketing tool for your business. Standing out among the crowd is imperative for a successful show. Giving potential customers something to remind them of you in six months, when they need you, is a technique that you cannot afford to ignore.

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