Tradeshow giveaways are a tried-and-true strategy for increasing booth traffic at trade shows and conferences. If you can offer an appealing freebie that makes people stop dead in their tracks, that gives your booth team the chance to engage prospects and do some effective networking. Looking for some unique giveaways that will help your company stand out from the competition. How about promotional outdoor and sports products like frisbees, personalized blankets, custom sunglasses, or promotional umbrellas?
The main benefit of these items is that they aren’t very common as tradeshow giveaways. Most of your competitors are likely to bring the standard tradeshow fare – pens, pads, etc. If you bring an item that nobody else has, you give yourself a clear advantage and a much higher chance of attraction attention. Each one of these promotional outdoor and sports products serves as an impactful and memorable marketing tool. Lets go over how you can use each one.
Frisbees. Frisbees are an ideal tradeshow giveaway because of their low price tags. You don’t need to give an expensive item to everyone you meet at the show, so using frisbees imprinted with your company name and logo helps conserve your budget in a sensible manner. At the same time, these products are fun and popular! Nobody is going to turn down logo sports equipment at a trade show, and that’s the type of attitude you want towards you giveaways!
Personalized blankets. Because personalized blankets cost more and have a higher perceived value than frisbees, they should be used as a second or third-tier giveaway. What this means is that you keep your personalized blankets stashed away from the general public, and only take them out when you run into a really qualified prospect. If you meet someone at the show who seems like a great fit for your products or services, you need to make a lasting impression on them. Giving them a high-end giveaway like a personalized blanket is one way to do this.
Custom sunglasses. Custom sunglasses range in quality and price. If you’re looking for a general trade show freebie, you’ll want to give away an inexpensive model. Like personalized blankets, higher end custom sunglasses should be reserved for top tier prospects. Sunglasses are a fun and useful giveaway that easily attract attention and are a perfect way to build marketing exposure during spring and summer events.
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