Promotional Products  » Education Center  »  Trade Shows » Like A Moth To A Flame: Bright, Shiny, And Colorful Tradeshow Promotions

Like A Moth To A Flame: Bright, Shiny, And Colorful Tradeshow Promotions




We all know that a flash of color will attract our attention. When it comes to tradeshow promotions, adding some color and some punch to your promotional products is a great way to attract people to your booth. However, we’re not saying that your tradeshow booth needs to look like a circus act in order to get some traffic. Nonetheless, a few well chosen eye-catching tradeshow promotions are sure to be a success. Here are a few ideas for tradeshow promotions that will certainly grab people’s attention.

Write Out Loud: Novelty Pens
When it comes to tradeshow promotions, a pen is probably one of the most common products handed out to potential customers. However, you can make your tradeshow booth stand out by making your pens loud and colorful. For example, bold colors or bright and translucent colors are easy items to order, not to mention easier to find in a cluttered briefcase or handbag. If you want to keep costs low, it is extremely easy to find pens that are both brightly colored and fit into every budget.  Try promotional light up pens, promotional novelty pens, promotional bubble pens, and logo pen lights.

For a little more pizazz, you can even find promotional pens that sparkle, shimmer, or write in different colors. As these items catch the light, they will attract attention and create conversation, which means more publicity for your business. Other great tradeshow promotions are bubble pens. They are brightly colored and fun to play with, which will attract new business from across the floor (especially potential customers with young children)! Promotional pens are great not only because they are relatively inexpensive, but they also allow people to sign up for you business!

Hot Inside & Out: Coffee Mugs
Imprinted coffee mugs are one way to add a splash of color to any tradeshow promotion. Whether they are insulated travel mugs or ceramic coffee cups, these customizable items are great for everyone. You can make a statement with promotional stainless steel insulated travel mugs. These imprinted items will catch the light as well as catch people’s attention! Promotional coffee mugs also come in many materials, such as plastic, acrylic, and ceramic. All of these mugs have the capability of being brightly colored so that your company gets noticed. And, if you really want a stunner tradeshow promotion, coffee mugs can also be made with rhinestones, adding a sparkle to any custom coffee mug. Keep in mind that the imprinted coffee mugs you use as tradeshow promotions will last for a long time. It may be worth it to throw in a bit more money so that your mugs are dishwasher safe and your promotion will last for years to come. Every time one of your recipients pours a cup of coffee or tea, they will remember your company and you will be more likely to get their business.

Bright Ideas: Promotions that Light Up
As you can tell by the popularity of Las Vegas, bright blinking lights tend to get people’s attention. While we’re not suggesting you blow a fuse turning your booth into Caesar’s Palace, we are here to suggest some luminous tradeshow promotions that will definitely have an effect on potential customers. For example, light up buttons come in many different shapes and can be imprinted with your company logo. Your representatives can wear them to catch the eye of an attendant at the next booth over, or you can give them out so that people all the way across the floor will see where the button came from.

If you know that you are going to be in a darker room then promotional glow in the dark products would be the ideal items to have on hand. Glow in the dark items are always a lot of fun. There are tons of items that glow in the dark and can be imprinted with your company name or logo.

Other great tradeshow promotions are imprinted yo-yos and flashing bouncy balls. Not only do these customizable items light up, but they come in different bright colors as well. They are great for anyone to play with when they are bored or waiting on line at another tradeshow booth. Others will definitely want to know where your visitor got that bouncy ball, which means more traffic to your booth! There are also other great promotions that you can use at your tradeshow booth. If your booth works on a tier system, some products that are better for the higher tiers are light-up glassware. Promotional shot glasses, beer mugs, as well as martini glasses can all be lit up and imprinted with your company logo. Add a few imprinted light-up ice cubes and you’re in business!

Colorful Carry-Alls: Promotional Bags
When it comes to tradeshow promotions, imprinted bags are one of the most effective marketing tools. Their large imprint size and practicality make them great walking advertisements for your company. Not only will you be showing off your company logo, you’ll be gaining an edge over your competition, because when all of the other companies’ smaller promotions are put in your imprinted bag, their company logo is hidden from view.

Not only can you choose what type of bag you want, you can also choose the mood you want to set by what color you choose. So after you choose between shopping bags, drawstring backpacks, or fashionable tote bags, there are many ways you can set the mood with color. For example, reds are associated with excitement and energy, while a color like blue is associated with calm and relaxation. So bright colors like reds and oranges may be great for tradeshows, where the energy is high and you want to keep people awake. Blues and greens could be used as either a corporate gift for employees or a thank-you gift for clients, where you want them to associate your company with calmness and comfort.

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