Promotional Products  » Education Center  »  Trade Shows

Using Promotional Products At Trade Shows

There are many reasons for companies to give away promotional products at trade shows. Not only do they grab attention on a bustling trade show floor, but promotional items help future customers remember what a particular business has to offer.

Promo items can also help potential customers quickly find a company’s information. When they need to schedule a service or buy a product, this makes it all the easier to find a company. Additionally, a business that gives away interesting items will attract more people to its booth. Once a customer arrives at the booth, a company representative can engage them with information about the business.

Promotional Products Help Potential Customers Remember A Company

Most potential customers will keep a pen or ruler with a company’s information in their house longer than they will hold onto a business card. Much of the paper materials that people receive at trade shows go directly into the recycling bin without ever having been read.

If a company gives away promotional gifts, these will remain in the home or office of a potential client for quite some time. In fact, research shows that people hang on to promotional products for an average of almost seven months. Advertising through giveaways is more effective than advertising through paper brochures or flyers.

Important Information On A Company’s Giveaways Promotes Business

Any company advertising by using promotional gifts should include its name and phone number. If there is enough room, these companies should include an email address. Companies that have a store or shop should also include their physical address. A potential customer might not be willing to look up a phone number, but if they have all the information right in their hand, they might as well give that particular service a call.

Remember: The easier companies make it for customers to contact them, the more customers they will have. And another helpful tip: A company’s giveaways should be useful items that contain all of their contact information.

Trade Show Giveaways Should Correspond With Business Offerings

The items a company gives out to interested trade show attendees should make customers instantly think of their business. Each company’s gift item should therefore logically fit with its type of business venture. For example, a bakery could give away small promotional notebooks for writing down recipes. Construction companies should give away rulers or measuring tape. Key chains are a great giveaway item for any type of automotive business. Stress balls would be a fun promotion for a hot tub or luxury goods provider. Pens work for nearly every type of business. There are many different promotional items available for all types of businesses.

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!