In its most elementary sense, advertising is the art and science of getting noticed. Whatever form your promotional efforts take, you need to make sure that the name and contact information for you and your business is noticed or your efforts are wasted. You need to make sure that your promotional message is seen by the prospective customer at the same or as close as possible to when that customer has a need for your product or service. The trick is judging when and where that need by the customer will take place, and meeting them at that place. The answer is promotional products.
Quick. When was the last time you were reading a magazine or newspaper, or watching television or listening to the radio at the exact time you needed a particular product or service. Chances are good, that if you did read or hear an ad, you might have taken note of the product or service for when you needed it in the future. But when that time came, did you remember it? Probably not. With promotional products, you can put your advertising message in the hands of the customer when as well as where they need to see it. Take for example, a customer who is sitting at his or her desk when they decide they need a bookkeeping service. You can hope that at that moment they will go straight to the phone book and look up the name of a service. On the other hand, maybe they don’t want to make the effort while they are thinking about it and put it off for another day. Or perhaps they have some sort of a promotional item on their desk that either reminds them of their need or puts the name of you and your business in front of them when they think of their need. Either way, your name comes up first and foremost in their mind.
With a promotional product of practically any sort, you have numerous tools at your command to get and hold the attention of your customers when and where they need your product or service. Although many users think that a promotional product does the job of selling for them, it really does act as a silent salesman when they are not there to sell them. Sales calls and follow ups really should be done to complete the sales process, but a promotional product can be the extra push that a customer needs to call you when there are other vendor choices. And with the wide variety of products you have available to carry your promotional message, you can find a tool that can reach your customer in practically any situation. Almost all of the thinking has been done for you. Fortunately, with an experienced sales consultant, you can have just the product you need with the right copy to sell your product or service, even when you’re not there personally to do it.
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