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Promotional Golf Umbrellas White Paper

promotional golf umbrellasGolf is a sport with a growing fan base. Golfers and golf supporters tend to be a relatively affluent group. Getting promotional products into their hands is a real marketing coup. One of the best ways to do this is by distributing promotional golf umbrellas. Golf tournaments generally last for several days when the pros play. Even when amateurs play golf they are usually on the course for several hours at a time. This can leave both the players and the spectators at the mercy of the elements. Rain, wind, cold, and blazing sunshine all plague golf enthusiasts. Most of them would jump at the chance to receive logo golf umbrellas to help them protect themselves from the elements.

Golfers are a group to whom it would be wise for marketing professionals to reach out. Golfers tend to be well off financially, better educated than the general population and upwardly mobile. Placing a promotional product into the hands of members of this group can create a lucrative market for the companies whose products are being touted on promotional golf umbrellas. Giving custom golf umbrellas to business executives, doctors, lawyers and accountants can have a positive effect on a company’s bottom line. Not only are the bearers of the umbrellas made aware of the company’s products, the people they come in contact with also become educated.

Golf Tournaments and Promotional Golf Umbrellas

Many golf tournaments are regionally and nationally televised. What is it worth to a company to have their logo and name flashed on television several times a day during a four day tournament? That could be worth thousands even millions of dollars in free advertising generated by a promotional item that may have cost less than a dollar to produce.

But giving promotional rain umbrellas to amateurs on local courses can pay big dividends as well. The well-to-do are often opinion leaders in their communities. People look to them for information and guidance. When opinion leaders are seen using an umbrella promoting a particular company or product the company or product gains a certain cache by being associated with them. While the impact of this type of association may be difficult to quantify in terms of a specific dollar amount, it is clearly valuable.

It is savvy marketing to link one’s company or products to financially secure, upwardly mobile groups. Golf enthusiasts are one such group. Putting promotional umbrellas in their hands is marketing genius.

Read More About Promotional Golf Umbrellas

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