“Have mug, will travel.” That seems to be the motto of many morning commuters. One sees them all over the place with their mugs tightly gripped in hand, sipping their steaming hot breakfast beverages. The mugs are usually emblazoned with jokes or proclamations like ‘World’s Best Dad’ or ‘You are the Greatest’. Their owners hold them earnestly as they read their morning papers, look out at the world passing before them or engage in light conversation. But the bodies of these mugs are an ideal place for advertisements. That is why wise marketing professionals choose personalized insulated mugs as promotional products.
Promotional insulated travel mugs are great for advertising almost any kind of business. Because they are taken so many places by their owners the mugs are often seen by hundreds of people each day. This allows their message to penetrate the minds of a wide cross section of people. Marketing is about consciousness raising and logo travel mugs place the products they promote in front of the eyes and into the minds of many who see them. They may not have heard of the company or the goods they make but the names leaping out from the mugs penetrate their minds and elicit from some an understandable curiosity.
Custom stainless steel tumblers are mobile miniature billboards that can be used effectively to raise awareness of a company’s name or products. By themselves the mugs do not sell any products. What they do is raise awareness. When this name is seen repeatedly it creates a vague familiarity in the minds of the beholders and makes it easier to reach them with a more cohesive sales pitch. The mugs serve as introductions after which talented and savvy marketing professionals can expound on the quality and utility of their products and bring clarity to the minds of the many who had only seen the name.
Repetition is a key factor in effective advertising. Seeing mugs with a company’s name and logo everyday can actually impact a person’s buying decisions. The things people see impacts them subliminally in ways they are not aware. Associating a company’s name with the warm feeling one gets from a steaming breakfast beverage or the cool refreshment of a fruity, fizzy lunchtime drink can have a profound impact on people. This gives the company or product advertised on the mug an advantage when buying decisions are being made.
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