Compress T-Shirt - Shoe from $4.76
When Arlington Transportation Partners wanted to promote the launch party for their "Rides in the City" campaign they turned to ePromos to develop an invitation that would really make a fashion statement. They chose a custom compressed t-shirt in the shape of their signature pink pump graphic, which, when sent as a mailer, did double duty as a fun invite and enduring promotional t-shirt. In the end, their party was a success with a large number of people turning out for the opening reception and a marked increase in traffic to their website. For more ideas on how to bring out your company's style, why not start with a look at our huge line of compressed t-shirts? There's something there to fit almost any need beautifully
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Four Color Custom Playing Cards from $3.52
The Vermont Department of Health wanted to create a stop smoking program that would grab the attention of students. They decided that playing cards would be ideal, because the truly customizable nature of the cards let them get really creative with their message. In addition, with the current popularity of poker among high school and college students, the playing cards were also a great match with the age group they wanted to reach. The result was a program that literally managed to get important information in to the right hands and in a situation where people are likely to smoke. If you would like to create your own winning hand, check out our Games, Toys and Fun section for more customizable products.
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Sweatshirt Blanket - 54" x 84" from $22.18
When Norwich University (the nation's oldest private military college), wanted to reward students who completed their distance learning courses, they turned to ePromos to put together a program of high perceived value gifts. Particularly successful were the sweatshirt blanket gift packs given to internet students who accepted the invitation to graduate on campus. These gift packs consisted of a simple backpack filled with logoed caps, sweatshirt blankets and other items that made visiting students feel like part of the college experience. The result is the establishment of a strong relationship between the school and a section of their alumnae that might otherwise be difficult to connect with. Would your business relationships benefit from this sort of attention to detail? Start by looking at our Bags, Packs, Totes & Portfolios section for some ideas on how to start creating your own custom gift packs.
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Want to hit a promotional bullseye like the companies in these case studies? How about letting potential clients know you're "targeting their business" or letting current customers know you "aim to please"? Our Travel Magnetic Dartboard Set has been used creatively by a number of clients for a wide range of successful promotional programs.

Is there one secret trick to being dead on target with your promotions? Unfortunately, no. . . but there are ways to improve your aim. One way to be sure of hitting your mark is to sharpen your focus by defining your message, knowing your audience, and where to best find your targets. From there choosing the right products to meet your goals is no trick -- it's all skill.