What does JetBlue Know?



How has JetBlue's merchandising helped to make them the hottest thing in air travel? By helping them to create an instantly recognizable brand that has developed a cult following among travelers for its high-style, low-budget approach to travel. Hearkening back to the glamorous golden age of jet travel, while at the same time remaining clean and contemporary.

Jet Blue’s keen design sense has implications for businesses of all sizes. They’ve carried their unique sense of style through to their choice of promotional products in their sleek JetBluetiques. These company stores are an essential part of creating a complete branding experience for their customers and serves as a great example the impact that a well executed merchandising program can have on a company's image.

Located near their airport gates and of course on an online store, the JetBluetiques serve as a billboard for the company and feature a range of items from onesies to computer totes to drinkware and even golf balls. JetBlue did just put this stores in because they had some extra space at their terminal, they understand that this billboard works and that a store and well selected merchandise create a feeling that the flier in the midst of an encompassing experience.

We experienced JetBlue ourselves on our recent trip to Las Vegas and we too were in awe of the perfect execution of service, concept, branding and overall style that sets JetBlue apart.

Using promotional merchandise isn't just for big corporations that serve the public; a company store and comprehensive merchandise programs are suitable for every company. For example, you can order as few as 12 shirts. JetBlue shows us how branding can create an experience that will retain and grow a loyal customer base.

For guidance in creating your own company experience, feel free to tap into ePromos resources for creative solutions that will work for your organization.

Have a Creative Day!

  

Website News
Make it Five: We won the PPAI Best Website Award! For the fifth time we've won PPAI's "Best Web Site" Award and we're thrilled. We work so hard to make sure that our site not only has great products from quality vendors, but valuable features as well. Stay tuned: we'll be spotlighting some of these great features in upcoming editions of the newsletter.


Reader's Comments
Have an amazing promotional anecdote to tell? An industry insight? Or something you'd like to see in our newsletter or on the site? We'd love to hear from you, so drop us a line at comments@epromos.com


Upcoming Promotional Event Dates
Below is a list of upcoming promotional opportunities to keep in mind.

  •  March 17 - St. Patrick's Day
  •  March - National Brain Awareness Month
  •  March - National Umbrella Month
  •  March 13 - March 17 - National Chocolate Week


If you'd like to see your upcoming event on the calendar, just drop us an e-mail at comments@epromos.com

 On Sale



19 oz. Nook Active Sport Bottle

A sports bottle that can store an iPod or other personal items in a secret compartment and still hold 19 oz. of your favorite beverage. Drinking water is becoming popular and this item will be a hit in any promotion having to do with health. Just think of the possibilities. This one is sure to sell out quickly. Reserve yours today.

    More logo sports bottles...

Rubber Duck Mania!

  

The basic rubber duck has been a cute promo for many years. Available in regular squeeze-n-squeak or a keychain version, it works for a wide range of promotional uses -- from tradeshows to CEO events. Now ePromos is proud to present over 100 different styles, including the devil rubber duck, the police rubber duck, and the hippie rubber duck. Visit the entire duck family.

From Our Blog
  
I'm about the ten millionth blogger to post about the iLove magazine-on-water bottle advertising, which is an interesting idea and takes promotional bottled water to a new level.

Read more...

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Company Happenings


17 members of the ePromos team recently ventured to Las Vegas for the PPAI Expo. This show is that largest promotional products show in the world where professional promotions experts go to learn about new products and craft their creative skills. Check out some of the hot promotional products we found at the show.

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Our past newsletters are featured on our site for their educational content. Some featured products may be discontinued, but our Promotions Specialists are happy to find similar products for you if that is the case. Special newsletter pricing may not be available currently, so please check the product page for current pricing. To subscribe to our bi-weekly newsletter, visit our newsletter signup page.