Summer is here - are your employees and customers still wearing last season’s promotional sweatshirts and logo long sleeve tees? Switch up their style this summer with some warm-weather apparel.
The best part about summer apparel is how effective it is at creating exposure for your company. Promotional products like hats, visors, t-shirts and even sandals all transform themselves into mobile billboards the second your recipients put them on! This means that your logo will spend plenty of time in crowded summer hotspots like beaches and parks....what’s not to love?
(Oh, and did we mention that summer apparel prices are really, really low…with some items just a few dollars each?)
Making the decision to use branded summer clothing is the easy part - choosing from hundreds of different customizable items isn’t! So, we’ve put together ideas on how to dress your recipients from head to toe in popular (and fashionable) summer attire:
Head:
Promotional caps and hats: An obvious summer apparel choice, and great for just about any situation, these customizable items keep the bright summer sun out of your clients’ eyes while driving or enjoying their time outdoors.
Visors: Like their covered cap cousins, are an easy way to make the summer more comfortable. Keep bright sun and UV rays away with a stylish, imprintable visor available in tons of different colors.
ePromos Pick: Plastic Sun Visor - As low as: $1.11
Sunglasses: Custom sunglasses have been a popular warm-weather staple for years. Our inexpensive collection is extremely popular and is a great way to put your logo or company name in a high-visibility spot. Save money by going with one of our many budget-friendly pairs.
ePromos Pick: Classic Imprintable Sunglasses - As low as: $0.95
Headbands (sweat bands): A great choice for recipients who play a lot of summer sports or enjoy an active lifestyle. These comfortable cotton bands soak up sweat before it has a chance to drip. Ideal for basketball players, golf lovers, and more!
ePromos Pick: Cotton/Elastic Headbands - As low as: $1.40
Torso:
Tank tops: These apparel items are fun, comfortable, and are great to wear to the beach or park. Customize tank tops for your recipients by choosing a color and then imprinting it your company name and logo. Tank tops are great for both men and women!
T-shirts: One of the most popular and widely-used summer apparel items available, grab some high-visibility “real estate” by screen-printing your message directly on a comfortable summer T that everyone will see!
Performance shirts: A great choice for athletic and active recipients. These specially-made shirts are made with soft, breathable fabrics that often feature moisture-wicking capabilities as well. For anyone who plays golf or is active outside, promotional performance shirts provide a great way to keep them cool.
Polos: Stylish summer apparel items that provide comfort, professionalism, and fashion in perfect balance. These trendy shirts have been growing in popularity over the years, especially among younger audiences. Turn these desirable shirts into marketing tools with a simple imprint!
Legs & Feet:
Shorts: These apparel items are essential to any summer outfit. We have both men and women’s styles to tie together your campaign as well as your look! Choose from traditional fabrics or soft mesh depending on the type of people you are catering to.
Flip-flops: A unique item that will definitely be appreciated by your employees and customers. Our choices come in tons of different colors and can be imprinted on the strap, the sandal itself, or even on the bottom of the item where it will leave a trail of logo-imprinted sand!
From head to toe it’s easy to find great apparel to power your summertime marketing campaigns. Employees, customers, and prospects all love receiving free stuff – especially something as useful as a pair of shades or soft cotton tank top in the mid-July heat! And remember, it’s worth it to start planning your campaigns right now if you want to get the most out of your summer apparel.
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| Every Promo You'll Need For The Beach
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When launching your summer beach promotions, having the right promotional items is essential. Depending on your target audience you want to bring both age appropriate gifts, as well as items that your recipients can use right away - this will give you the best exposure. Here are some of our favorite beach promos:
Beach Towels
 Whether your recipients use beach towels to lay on or to dry off after a dip in the ocean, giving away beach towels is just plain good marketing sense. With such a large imprint area, beach towels are like billboards laying in the sun.
Beach Toys
 It’s a slow day on the beach when you don’t see at least a couple people playing with beach balls. Catch the attention of your target audience by imprinting your company name or logo on these fun, inflatable exposure generating beach balls. Great for promoting to kids and "kids at heart", promotional beach balls are always a popular promo.
 When promoting to children at the beach, you can't go wrong with a beach pail and shovel. Your company name is in plain sight for parents and other casual beach goers. Give the kids something they will use all summer long and get a good amount of promotion for your brand.
Take your summer beach promotions to the skies with custom kites. These great high-flying promos are always attention-grabbers as they are up in the air.
Game Sets
 Game sets make great summer gifts at the beach. Not only are associating your company the fun they are having on the beach, you are also giving your recipients a great activity that they can share with their friends – which gets your company name even more attention!
Sunscreen
Perhaps one of the best promotional items to give out at the beach is custom sunscreen. Essential when packing any beach bag so all of your recipients will need one.
No matter what promos you plan on using this summer, remember to keep them fun and useful. Be a part of your recipients’ fun in the sun this summer - give them something they will use over and over again.
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| | Upcoming Promotional Event Dates | |
July 4th is Independence Day
What kind of message does your company want to convey this July 4th? Are you having a company picnic? Do you have any programs relating to Independence Day? Whatever you are doing, make sure you have plenty of patriotic themed promos to entertain both your employees and their guests. Items like custom BBQ sets and other barbeque items tie in nicely with the traditional cook-out theme that has become synonymous with Independence Day.
No logo? No problem. We have custom patriotic-themed backgrounds! All you need to do is add your company name and logo – instant promotional product!
Plan ahead and take advantage of the
following promotional
opportunities.
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| | September
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| New Summer Totes | |
Have you found your tote bag to hold all your summer promotions yet? We've outlined several different styles to introduce you to the hottest new bag trends for summer 2009.
Boat Totes:
This spacious boat tote bag holds everything you need for a fun day at the beach! This classic tote provides a great way to show off your company's logo while soaking up the sun.
Mesh Totes:
This mesh tote is grea for carrying your stuff home from the beach-- sand free! Mesh allows sand to fall from the bag, creating less mess and clean-up at the end of the day. By putting your company logo on such a useful bag, everyone will know how innovative you are!.
Inflatable Totes:
This inflatable tote bag is not only a water-proof way to transport your beach essentials, but it can also be used as a pillow for more comfortable lounging! Truly unique, this inflatable totebag makes a relaxing time even easier. Add your company logo so you can stay in your clients' minds while you're under their heads!
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Fun Outdoor Gadgets
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The summer months are here, and that means it's the perfect time to increase the visibility of your brand name with promotional outdoorsman gadgets. These items are great for any outdoorsman that likes to travel on a multitude of landscapes. Here are four of our favorites:
Great for a summer camping trip, or just a way to stay in your customer's pocket - this pocket knife is has everything you'll need. It's the perfect tool for demonstrating to your customers just how many ways you can help them.
Take your company in the right direction with our compass and keychain combination. Best of all, it's water resistant, so there is no need to worry about rainy weather!
Empower your business with the vision it needs for a successful future. The binoculars can also be compacted and placed into your pocket, which is great for sporting events and traveling purposes!
Reel in the competition with these custom spoon fishing lures. This product is truely unique in that it caters to a specific target market while serving a specific purpose - outdoorsmen who love to fish. These classic spoon fishing lures are cheap, lightweight, and perfect for imprinting business clear and custom business logos.
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| Grill and Cooler Set Raises the Bar for Donation Program Incentive Gifts at Woodbury University
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Challenge: Finding the right incentive gift to encourage greater program retention and increased program participation among faculty and staff.
To encourage planned giving among faculty and staff (alumni and community friends are but two sources of ongoing donations to colleges and universities), Woodbury University administers a donation program, kicked-off each year for the past 12 years with an annual donation campaign. Faculty and staff may opt for a one-time donation, periodic donations or regular donations via payroll deduction. Either way, when a member has participated for three years, they receive an incentive “thank you” gift—and they continue to receive a new, different gift each year thereafter if they choose to remain in the program. Woodbury’s donation program coordinator contacted ePromos’ Promotion Specialist Jason Wallace for help in finding this year&rsquo
;s
incentive gift to encourage greater program retention and increased participation among members not currently enrolled.
Solution: A wood- and charcoal-burning grill and cooler set large enough to hold a 12-pack.
In years’ past, participating donors took home logoed blankets, umbrellas and backpacks—all quality incentives, all bearing the fruit of good response. This year, however, Woodbury wanted an even better gift, a more costly gift, a more wow-worthy gift—and an even better response. After reviewing several options, the program coordinator selected one of the most unique promotional gifts to cross our desks in some time: the Explorer Grill and Cooler Set perfect for camping, tailgating and picnicking. The set is part cooler, part grill, featuring heavy gauge steel set atop charcoal or wood. The outer chamber holds the 12-inch grill; the insulated, lined inner cooler compartment holds up to ten 12-ounce cans. And logoed with Woodbury’s selected graphic, the set made a h
andsome
and substantial incentive gift.
Result: Bar-raising grill and cooler set desired by non-participating faculty and staff—and even students!
Another campaign success! Woodbury’s donation program coordinator loved the imprinted graphic, not to mention the size and heft of the product, which drew mass desire and attention even among students, and even among faculty and staff not participating in the program. This year’s “wow” promotion also created a sense of anticipation about next year’s gift: the bar has been raised and Woodbury’s coordinator is already looking forward to the promotional surprises ePromos will recommend next year.
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