Promote Your Business With Back-to-School Products!
The back-to-school period is a great opportunity for your business to run a promotional campaign geared towards new and returning students. However, finding the best way to engage this audience can be a bit tricky. Here are some great ideas your business can take advantage of to ensure a successful promotion that is guaranteed to reach younger audiences.
Campus orientation events and vendor fairs. An overwhelming majority of college campuses hold some type of orientation event for new students at the start of each semester. Contact local schools near your business to see how you can attend the vendor fairs that are held at this time. Fairs are a great place to hand out useful promotional products such as school supplies, drawstring backpacks, and customized apparel. These popular products help you introduce your company to new students and get them acquainted with your brand. As students use your free merchandise, brand recognition will spread across the campus. ePromos Pick: Recycled Classic Notebook 7'' x 10''
Sponsor student organizations or sports teams. Many clubs, publications, and sports teams are constantly on the lookout for sponsors. Use this great opportunity to give away promotional products to an organization you want to reach out to! For example, giving imprinted t-shirts to fraternities, sororities, or intramural sports teams is a great way to publicize your brand. You can organize similar promotions for just about any type of campus organization thanks to a big selection of customizable promotional products. Sponsorship improves your company image among grateful students who appreciate your free giveaways! ePromos Pick: Jersey T-Shirt by American Apparel ®
Recruit loyal student customers with off-campus promotions. Off-campus promotions are great for retail shops and other businesses that are located close to schools and campuses. During the back-to-school period, give away memorable promotional gifts that encourage students to do business with you throughout the school year. For example, coffee shops might give away imprinted coffee mugs filled with coupons, while pizza places, bookstores, and other retail outlets can distribute logo message magnets that keep contact information handy. Make sure to give away promotional products to every customer that walks in your door, especially during the back-to-school period! ePromos Pick: 4 Color Process Business Card Magnet
Promoting your products and services during the back-to-school period is a tremendous opportunity that allows you to fill the needs of customers looking for a brand they can remain loyal to throughout the year. Students will be more likely to offer their business to companies that proactively engage them, especially when free stuff is involved! If you can reach the student body early and often, you can ensure a steady stream of customers all semester long.
There are plenty of great ways to promote your business at the start of the school year, but few are more effective than handing out promotional school spirit giveaways to potential student customers. Items such as noisemakers, stadium cups, and foam fingers let students express their emotional support and put your brand in front of a captivated audience. Here are some of the most exciting school spirit promotions you can use this year.
Foam hand mitt. It's tough to go to a sports event these days without seeing tons of foam hands waving in the crowd. Putting your logo on this fun and spirited promotion gets your logo in a place where it's guaranteed to be seen! Students, faculty, and fans alike are anxious to get their hands on your foam ones!
Value stadium cushion. Stadium seating doesn't have a great reputation for being very comfortable. Give students and fans their own stadium cushions imprinted with your logo to boost comfort at the game while advertising your business. Once they receive your cushion, they'll never attend another game without it. You can bet your logo sees some great exposure all year long.
Boom boom logo sticks. Give your student customers these fun inflatable noisemakers to help them show support for the team! Recipients can smack the two sticks together to create a deafening roar inside stadiums and ballparks. These popular noisemakers feature a large imprint area for your logo, creating great publicity during the game.
Color-changing 17. oz stadium cup. This unique stadium cup transforms colors when filled with cold liquids, creating a unique eye-catching promotion that students will get a kick out of. These durable plastic cups can be sold at sporting events as souvenirs, and are great for tailgating as well.
Football stress ball. Stress balls are an extremely popular gift that can be given out at any type of sporting event. Use this football stress ball to spread brand awareness during the fall football season, one of the most popular college sports nationwide. Fans can give these stress-relievers a squeeze whenever the excitement of the game becomes too much to handle!
The sun is shining and the familiar smells of sunscreen and salty ocean air can only mean one thing: it's National Beach Month! This August, hundreds of thousands of beachgoers flock to the nation's shores to enjoy their favorite summer hotspots. Don't let a great opportunity to promote your company pass you by! Take advantage of National Beach Month by using beach-themed summer giveaways to get your brand out in front of the huge crowds. Items like beach towels, blankets, and logo umbrellas are high-visibility gifts that keep your company in the public spotlight all month long.
Plan ahead and take advantage of the following promotional opportunities. You'll find a wide choice of personalized products as well as pre-decorated items that feature unique messages and slogans to help you celebrate your event.
Unique Backpacks
Every student needs a backpack to lug books and other items around campus. Why not give them what they need while promoting your brand at the same time? We've selected three unique backpacks to introduce you to the latest and most popular bag trends out there.
Drawstring Backpack Cooler - This original item combines the functionality of a classic drawstring backpack with a cooler for ultimate portability. Students can use this item to keep their food fresh, or put other belongings in it when they're not carrying their lunch.
Urban Sling Bag. -This mono-strap sling bag is a stylish example of the latest trend in student backpacks. Give this fashionable bag to ensure that students have no problem wearing your logo around campus.
. Built NY ® Laptop backpack. -
This high-end pack is a guaranteed head-turner. Composed of water-resistant neoprene and breathable mesh, it offers maximum protection for laptops without sacrificing comfort. A truly unique pack! . Check out all of our custom backpacks...
Tailgating Toolkit
There are some must-have products that every tailgater should have in their tailgating toolkit. Use these essentials as promotional tools, and watch your brand benefit from high-visibility promotions on game day! Here are some indispensable items that no tailgater should leave home without.
Spectator 24-Can Cooler Chair - This awesome multi-function item provides two tailgating essentials in one! In a single convenient package, you can give students a drink cooler and a chair that are perfect for tailgating. The best part is the ability to put your logo on a useful product that will attract attention every time it's used. Folding Chair with Arms and Carrying Case -This useful product has been a tailgating staple for years. Give students a portable chair for lounging and relaxing before game time, and they'll return the favor by happily advertising your brand in packed stadium parking lots. Explorer Grill and 12-Can Cooler -Here's another multi-function item that is perfect for tailgating. Not only does it have enough room to keep 12 beverages chilled, but it also features a heavy-gauge steel grill that burns charcoal or wood. This unique product will have everyone fired up! See our full line of tailgating essentials...
Golf-themed Promotional Giveaways Drive Tournament Donations for the Mission Viejo High School Diablos Football Team Challenge: To find interest-generating, golf-related promotional products for tournament giveaways.
Need to raise money, awareness and publicity fast? Consider the golf tournament, a fundraiser that promises to quickly generate significant revenue and community awareness over traditional fundraising alternatives typically held over weeks or months. The Mission Viejo High School Diablos football team experienced their first tournament-fundraiser success last year: thus this year's 2nd Annual Diablo Classic Golf Tournament, a day of golf on what's known as one of the finest courses in California's South Orange County, plus lunch, dinner and opportunities to win hole-in-one prizes and on-course contests-not to mention opportunities to receive free Diablos'-branded, golf-related promotional gifts. Funds raised in the 2nd Annual event would pay for new training and safety equipment, skills development and facilities improvements.
Solution: A branded golfer's gift-pack including shoe bag, divot fixer and tee pouch.
And because no golf tournament is complete without "thank you" gifts that encourage golfers to golf and donors to donate, members of the Diablos' tournament planning team contacted ePromos in search of appropriate giveaway promotional products. The team, working with Promotions Specialist Brent Mittleman, selected several promotional products that together, once branded, made for a perfect Diablos' golf package.
And a logoed tee pouch with a club-shaped zipper pull, ready to affix to a golf bag and large enough to hold tees for a full round of play
Result: Diablos exceed fundraising expectations and stay on golfers' minds year-round.
The fundraising team tells us that tournament participants and donors alike
enjoyed the promotional, branded gifts, which helps keep the Diablos'
top-of-mind even after football season ends. The team also reports that the
tournament itself was reason for cheer, as the team exceeded their fundraising
expectations, raising enough money to cover the season's expenses-and then some. See more case studies...
Quick Links...
Our past newsletters are featured on our site for their educational content. Some featured products may be discontinued, but our Promotions Specialists are happy to find similar products for you if that is the case. Special newsletter pricing may not be available currently, so please check the product page for current pricing. To subscribe to our bi-weekly newsletter, visit ournewsletter signup page.
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