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Thoughtful.
Personal. Useful. Memorable. These are the attributes that make a
great holiday gift for employees or clients. A holiday gift is a
unique opportunity to connect with an employee or client in a meaningful
way and tell them how much you value your relationship. In many ways
apparel makes an ideal gift, but often buyers are uncertain about
what to buy and how. Luckily, with a few simple tips you'll be well
on your way to a distinctive, effective apparel gift.
The Advantages
of Apparel. A holiday gift is a once-a-year chance to make a more personal
connection with an employee or client by giving a gift that will become
part of their personal life. Many types of gifts accomplish this, but
apparel is particularly personal in nature. In addition, by choosing
a gift in a size and style that fits them, your gift becomes a more
thoughtful gesture. With that in mind, apparel gifts aren't right for
every situation, but for employees and clients you know well, they
are often excellent.
Choosing
Apparel.
With so many apparel options choosing an item may seem daunting, but
an experienced rep will usually already have some great ideas and items
that worked well for similar clients. You'll want to consider your
budget, the type of item, and whether you prefer a brand name item.
Finding items available in matching men's and women's styles may be
important as well, and this should not be a problem for most popular
items. Working
out the Details.
Once you've narrowed down your selections, it's time to get samples
and put your recipient list together. it's usually best to ask each
recipient for their size, which can be a nice opportunity to reach
out to the recipient and generate a little anticipation about the gift.
If this isn't possible, your rep can help you determine an appropriate
distribution of sizes.
As you can see, apparel
can be a powerful holiday gift. With the help of an
experienced rep, it doesn't have to be hard either. Done right, you
can look forward
to making a lasting impression on your customers and
employees.
Browse our Apparel Collection...
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Creating
Continuity In Your Gift Program
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ePromos
features a variety of gift options that are designed to work well as sets, giving
you the opportunity to create multi-part or multi-tier gift programs with product
continuity. During the holidays and giving gifts, staying consistent and maintaining
continuity in your corporate gift programs has a powerful impact on your result
if used correctly. Incorporating consistency over time with your gifts builds
consistency with your relationship. Here are some instances where creating continuity
will benefit your programs:
Tiered
Holiday Gifts Tiered gifting is an extremely popular and effective
giving strategy during the holiday season. Dividing your recipients
into tiers allows you to recognize your clients appropriately while
using your budget effectively. Building tiers based on several
matching products is often easier, more flexible and generates
a bigger impression than selecting an unrelated gift for each tier.
Suggested collections: Metropolitan, American Classic
Milestone
Gifts Celebrating milestones is another effective gifting strategy
that would benefit from incorporating continuity. Things like new
hire welcome gifts, first year anniversaries, 5th year, 10th year,
25th year etc. can all benefit from staying consistent and building
on the product as you build the relationship. Likewise, milestone
gifts can celebrate significant points in a client relationship
such as the start or completion of a major project. Having a matching
set of desktop gifts that can be given individually allows you
to literally build on a relationship, with each new item serving
as a reminder of previous gifts and more importantly, the long
term relationship.
Suggested collection: Futura
During
the Sales Cycle For business to business companies, the sale cycle
may involve a series of contacts before a sale is made, and matching
promos or gifts at key times can be an effective way of keeping
the process moving. Think about giving gifts at the first mailing
to prospects, followed by meeting gifts, and thank you for the
meeting gifts, and gifts for the close of the sale.
Suggested collections: Spirit
of St. Louis, Robot Series
Why
use continuity gifts? Because the whole is greater than the sum
of the parts. Your relationship with the client or employee becomes
more meaningful as you hand out gifts over time and builds a relationship
of consistency from one gift to the next. Your recipient will love
the thought you put into each gift and begin to anticipate what
your company will do next.
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Upcoming Promotional Event Dates |
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Giving
out holiday gifts can get tricky. Do you call them Christmas
Gifts or Holiday Gifts? Do you give them around Christmas
if the person doesn't celebrate it? Don't fret, there's
an easy solution--Thanksgiving.
Thanksgiving
is the perfect gifting time for non- denominational businesses.
Free from
any religious affiliation, it allows for the perfect
opportunity to hand out your presents without alienating
anyone in
the process.
Since
the holiday is centered on giving thanks, it's fitting
that you use this time to show your gratitude
to your hard-working employees or favorite clients. In
order to tie in with the Thanksgiving theme, there are
a number of appropriate food and wine gift items available
thatwould make great additions to your recipients' dinner
tables.
Plan
ahead and take advantage of the following promotional opportunities.
You'll find a wide choice of
personalized products as well as predecorateditems that
feature unique messages and slogans to help you celebrate
your event.
November
December
January
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Promotional Totes: Versatile, Affordable and Eco-friendly
Promotional
totes have been an industry staple for years. They have
the versatility to be used in a variety of different situations,
a large imprint area, and are available in hundreds
of styles
and colors to fit any personality. They've also become
increasingly popular as an environmentally-friendly alternative
to disposable
bags.
Imprinted
tote bags come in a variety of designs and colors. They're
versatile enough to fit a number of different personality
types. These items are functional, durable, and highly visible--a
great combination for any company's next promotion. As a low
cost product, particularly with the recent increase in no
n-woven tote choices, they are also perfect for marketers
who need to reach a large audience or have a tight budget.
As
more companies, organizations and individuals seek to minimize
their impact on the environment, totes are becoming increasingly
popular. They can be used in place of paper and plastic bags,
cutting down on both petroleum use and fossil fuel emissions.
Green-minded retailers and other companies and organizations
are using totes as a positive, practical way to show their
environmental values. Totes are even available in organic
and recycled options.
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Proctor & Gamble's Secret® Brand Evolution Calls for Celebrities, Fanfare, Parties and Just the Right Goodie Bags
Challenge: Challenge: How to effectively invigorate a well-known brand
When times are changing, brands tend to change with
them, especially those in industries where competition is tough
and differentiation is even tougher. Secret®, Proctor & Gamble's
number-one selling brand of antiperspirant and deodorant for
women, recently kicked off its "Because You're Hot" campaign
to evolve the Secret® brand as hip, modern and feminine.
The campaign is to include a six-city, casting-call tour for "hot" women
who want to dance in Jennifer Lopez's new music video, as well
as various launch parties across the country. Campaign staff
turned to the promo know-how people for help in designing a
quality gift bag that would reinforce the brand's cool, new
image.
Solution: Lightweight yet durable, wrinkle- proof logo'ed grab bags
do double duty
Because partiers would receive free product samples, imprinted tank tops,
temporary tattoos and other gifts, the bags needed to be sturdy. ePromos Account
Executive Stephanie Kraut helped campaign staffers develop a lightweight but
durable, wrinkle-proof bag that would let partiers carry their gifts in style
while providing onlookers with an easy view of the distinctive, elaborate campaign
logo.
Result: The hand-outs help Secret® boost its sexy new image
Party-goers included high profile VIPs, affiliates from Proctor & Gamble,
executives from Epic Records and many others. Campaign staff tell us that everyone-
from VIPs to contest participants-loves the grab bags, which served double duty:
they not only promoted the ongoing dance contest, but they also positioned Secret® as
the choice of strong, confident, "hot" women everywhere.
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