What is it that makes food-filled gift baskets such a popular and well-received gift during the holidays? Typically, businesses opt to send holiday food gifts because they offer high visibility, they are personal, and they can be easily shared with friends, families, and co-workers.

The presence of food in an office gets people excited - plain and simple! Just imagine your recipients crowded around one of your beautiful treat displays in the break room, enjoying the food while your brand picks up tons of attention and exposure. If you'd like to satisfy your clients while creating an effective promotional campaign for your company, take a look at these three popular food items that are guaranteed to kill two birds with one stone.


Gift Baskets - When you think about corporate food gifts, the first items that are likely to enter your mind are gift baskets. These packages are jam-packed with edible assortments and have a very high perceived value. They also save time during the gift-selection process, as they are already pre-packaged and ready to go! Give gift baskets to your top clients and employees to show them you value your relationship with them. These larger packages work especially well in offices, where they can be shared by many people.

ePromos Pick: Celebration Food Basket



Gift Towers - If you've got a large group of people to thank, you simply can't go wrong with a gift tower. Not only does the huge assortment of goodies guarantee something everyone will enjoy, but the impressive height of these towers guarantees your gift is perceived as valuable. Gift towers become the instant centerpiece of any company breakroom or home kitchen table, where workers, friends, and family members gather to get their piece of the delectable display.

ePromos Pick: Prestige Collection Gift Tower by Taylor & Grant



Chocolate - Chocolate is one corporate gift item that is perfect for both individual recipients and for large groups to share. You can go with smaller chocolate items like individually-wrapped bars if you don't have a big audience to thank, or opt for a bigger collections of various chocolates that are easy to share among lots of people. This one is a no-brainer - everybody loves chocolate!

ePromos Pick: Deluxe Peppermint Bark in a Large 1 lb. Tin

There are lots of different types of bags to choose from when it comes to giving last-minute corporate gifts. Each one is designed for a special need and a specific audience, so pay careful attention to the needs of your recipients before making your final choice. Here are three popular bags that can be produced in as little as one day.

Computer Bag: Classic Deluxe Compu-Saddle Bag by Dockers



This bag boasts high-quality construction and a well-known brand name to back it up. Give this laptop bag to clients or customers who travel often, or those who just need some padded protection for their computer while on the go. Complete the promotion by debossing your logo on the bag's vinyl strap, then take advantage of our time-saving 1 or 3-day rush production service.

Duffel Bag: Rolling Duffel by High Sierra



The compact rolling duffel bag is an excellent choice for recipients who need a bag for short weekend trips. Despite it's compact 22'' length, this High Sierra bag is packed with features. It has a large main compartment, a drop bottom lower compartment, inline skate wheels and a telescoping handle. Need your bags quickly? This quality duffel can be out of the factory in as little as 1 day.

Brief Bag: Leather Business Brief by Wenger Swiss Army



This bag is the ultimate gift for traveling executives that want space and style. Available in 1 or 3 day rush, you can have this high-quality, brand-name leather bag at your doorstep just in time for the holidays. Recipients will be impressed by this expandable brief, which includes space for your embossed logo where everyone can see it.

Challenge: Build relations, be top-of-mind with college-going high school seniors

College marketers know that admissions are, when you get right down to it, a numbers game. To increase the likelihood of admitting the best students, simply increase the applicant pool by increasing the stream of applicants. Easier said than done-but, decidedly do-able, as the Stevens Institute of Technology discovered during its holiday campaign to high school seniors who had previously expressed interest in the college. Stevens, founded in 1870, is one of the leading technological universities in the world, offering Bachelor's, Master's and doctoral degrees through its schools of engineering and science, technology management, systems and enterprises, and arts and letters.

The Stevens team turned to ePromos associate Valerie Bogucharova for help in developing a promotion in tune with the holiday for what is a discerning-and notoriously fickle--crowd. Ideally, to appeal to high school seniors, the promotion would tap into students' love of the latest and greatest while reflecting the technological savvy of the school. Ultimately, the goal was to push Stevens' name top-of-mind as the college application season ended.

Solution: Funky music download cards to appeal to the techie in students

After exploring various options, Valerie and the team selected a senior-perfect promotion: music download cards, which the school would send in lieu of traditional holiday greeting cards. With a funky image of Institute founder Edwin Stevens donning headphones, the card invited students to visit a customized Web page where they could choose and download from a library of more than 1.5 million songs.

Result: Free music downloads play the right promotional note for the holidays

With only a small window remaining to get the promotion in the mail in time for the holidays, Valerie leveraged her sales finesse and marketing and merchandising expertise to rush the process, completing a production that normally takes fifteen days in just eight. The Stevens staff reported that students welcomed the thoughtful holiday gift-as evidenced by responses received and downloads made. Staff also expressed their appreciation to Valerie, who helped ensure the successful completion of Stevens' holiday promotion: and a measurable spike in visibility and ROI.