
Have you
thought about how you are going to spend the
rest of your department budget before the end
of the year? Not only do
unspent budget dollars typically get lost at
the end of every year, 2009 budgets are in
danger of being slashed drastically at the
end of this
year - thanks to the recession. Budget-makers
are going to
be on the lookout for any area that they can
make some cuts - and unused budgets are the
ideal candidates. Don't let your budget go
to waste - we've put together some ideas
that will not only help you use those
left-over dollars, but use them effectively.
NOTE: Do NOT "waste" your budget - the
last thing you want
to do is throw money around on items
that aren't useful. You want to make sure you
are cautious about what you are buying. Follow
the tips below and you should be fine.
Tip #1 - Restock / Stock-up on
Essentials
The first rule of practical year-end spending
is to focus on the essentials - what do you
use around the office every year that you
will need
again in 2009? Restocking and stocking-up on
the products that you use every year is
smart, useful and a great use for your
budget dollars. Here are some products that
are usually on the top of everyone's
essentials list:
- Pens. Promotional
pens are
by-and-large one of the top-selling
promotional items on the market. Companies
continue to use pens because they
provide great value at exceptionally low
prices and are very easy to stow away until
they need them again. Your employees,
clients, and prospects use them regularly so
this should be
one of the first things you should stock-up
on for
the new year.
ePromos Value Pick: Retractable
Comfort Grip Pen
- Notepads. Notepads
and memo cubes
are desktop staples that aren't wavering in
popularity.
You'd be hard-pressed to find a desk where there
isn't some kind of scratch or note-taking
pad. These items are extremely popular for
the office and are very easy to store -
making it perfect
to stock-up on for next year.
ePromos
Value Pick:Post-It
® Half Cube
- Calculators. The calculator
is
another desktop classic that gets a lot of
attention at the end of the year. Put your
company in front of your clients by
imprinting your name and
logo directly onto one of these
budget-friendly calculators. These products
work especially well in financial and
accounting industries.
ePromos Value
Pick: Slimline
Translucent
Calculator
Tip #2 - Anticipate Future
Needs
Does your company run an annual
conference
or trade show, give out quarterly incentive
gifts to your salespeople, or customer
appreciation gifts for the holidays? By
purchasing these products NOW rather
than next year, you are not only effectively
using
your leftover budget, but you are also
proactively thinking about your future
projects and getting a head start on them.
Thinking ahead +
leftover budget = great results!
Tip #3 - Lock in 2008 Pricing on
Your 2009
Promos
Okay we cheated, this isn't really a
tip as much as it is one of the major benefits of
buying your promos now rather than later.
January 1st marks the
first day of industry wide price increases on
all promotional products. If you've
followed tips #1 and #2, then you will be
completely ready to take advantage of tip #3.
Not only will you
be using up the budget that you would be
losing anyway, but with the price savings,
you actually get more for your money than if
you waited.
Bonus: We just put over 3,000
of our best products on sale through the
end of the year. These are some of the most
popular and bestselling items on our site -
perfect items to use for your end-of-the-year
spending.
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| Year-end Closeouts |
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Speaking of using up your budget and getting
the most out of your remaining funds - the
end of the year is also a time for amazing
deals on products that are being
discontinued. It was tough for us, but we
filtered through the hundreds of products in
our closeout category and picked out 5
products that we felt were the best value for
their price. As an added bonus to being a
newsletter subscriber, you get an additional
5% off any of these items featured
below. Just use offer code YEC08 by
December 31st when you
order:
Performance
Leather Refillable Jotter by
Rollabind
As we mentioned above, essentials are very
important when you are using up your budget,
office
supplies are essential. Even though this
jotter is on closeout, it can be refilled
saving you money in the long run and you
won't lose out on a great
deal. |
Niche
Twist Pen w/ Eyeglass
Screwdriver
Looking
ahead to the future is important when
deciding what to do with your budget. This
inexpensive twist pen is a great item to give
away at trade shows and business meetings you
are planning to attend next
year. |
Aquos
Sport Bottle
From one of our most popular
categories, this promotional water bottle is
great for any promotions you plan on having
next year. From
tradeshows to internal promotions this
inexpensive water bottle is
perfect. |
Reusable
Shopping Cart
Bag
With the increase concern over the amount of
plastic bags handed out by retail stores, this
reusable shopping cart bag is an inexpensive
eco-friendly solution. Use up your year end
budget effectively and provide your customers
with a giveaway item they can use again and
again. |
Conference
Portfolio
Surely your employees will be going to
business meetings and conferences all next
year, why
not provide your employees with a branded
portfolio they can bring to these meetings? You
will not only gain great brand name exposure
from everyone else attending these business
meeting and conferences, but you will provide
your employees with an item they can use
throughout the year. It's a great use of your
budget. |
Make
an effective use of your
year end budget, and take advantage of these
great year end closeouts.
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| Upcoming Promotional Event Dates |
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National Thank Your Customers Week
No matter what industry you're in or who you
cater to, there is one New Year's resolution
that every company should adopt: the habit of
thanking customers for their business and
rewarding their loyalty! Start the New Year
off on the right foot by putting together a
memorable promotional campaign for National
Thank Your Customers Week, which takes place
during the first week of January in 2009.
This weeklong event is a great time to get in
touch with customers to show you appreciate
them. Giving away simple but useful items
like non-woven
tote bags, office
supplies, or custom
apparel is a nice gesture that helps to
further cement business relationships.
Running a "thank-you" promotional campaign
also gives you an opportunity to talk with
your clients so you can gauge their business
needs heading into the New Year.
When choosing products to express your
thanks, it's a good idea to pick items that
also help to build your brand in the process.
Gifts like desk
clocks and wall
calendars are great examples of effective
thank-you's that your clients see on a daily
basis. With an effective campaign during
National Thank Your Customers Week, you can
improve your company's reputation and
increase the odds of new sales in the New
Year. Good luck!
Plan ahead and take advantage of the
following promotional
opportunities.
Want the full
list of promotional events?
Check out our promotional
calendar.
January 2009
February
March
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| Online Store Helps Non-Profit Citizen Schools Reach New Levels of Success |
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Challenge: Leverage an online store to
increase visibility and brand
impact
Citizen Schools comprise a
national network of middle school
apprenticeship programs that connect adult
volunteers and youth through hands-on
learning projects after school. The
non-profit operates at 37 program sites
throughout California, Massachusetts, New
Jersey, New Mexico, North Carolina and
Texas-with more sites on the
way.
ePromos has worked with Citizen
Schools since 2003; over the years our staff
and theirs have developed a close business
relationship. That's why, when the Citizen
Schools marketing team set out to ramp up
visibility with an aggressive branding
campaign and a new online store, they turned
to their ePromos Account Executive Lonni
Ornstein.
Solution: Fill the store
with promotional products to please many
stakeholders
Lonni helped the Citizen Schools' team get
the store up and running, and filled with
just the right selection of promotional
products in categories geared toward
different groups and purposes. Various
sections of the store would
offer:
-Outreach and appreciation
gifts for volunteers and investors, including
imprinted
hats, picture
frames, travel
mugs, memo
cubes and gift bags; -Gifts and
products to increase visibility on campus,
including bumper
stickers, polo
shirts and folders;
and -Useful promotional products
perfect for students, including pencils,
notebooks,
shirts and water
bottles.
Result: Online store brings big increase
in student and volunteer enrollment
The new online store had a major
impact on name recognition and branding.
Citizen Schools' investment in the online
store has been attributed to helping raise
student enrollment from 2,000 to 3,500-it has
also been attributed to nearly doubling the
volunteer base from 1,500 to 2,800. The
Citizen Schools' team also expects that, as
the store is introduced to more and more
users, the apprenticeship program will
continue to grow-and to touch the lives of
more and more children nationwide.
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