Promotional Products Case Studies and Educational Articles

Create an Account with ePromos Promotional Products

education

Branding
	•	The 10 Commandments of Branding
	•	Why Bother Building a Brand
	•	The Natural Life of Brands
	•	A Few Branding Laws to Keep You Out of Trouble
	•	Building a Killer Brand
	•	One Face to the Customer
	•	18 Ways to Brand a Business Badly
	•	Memorabilia Often Outlives the Company
Company Identity
	•	34 Ways to Write a Slogan
	•	Business Name and Tag Line Generator
	•	Company Identity- More than a Logo
	•	Creating an Identity for Services.
	•	Small Company, Huge Image
	•	The Logo FAQ- Frequently Asked Questions about Logos.
	•	The Seven-Second Self-Introduction.
	•	What Colors Are Your Customers?
	•	Winning Colors and shapes for Your Company.
Direct Mail
	•	Building Identity and Response through Direct Mail.
	•	Break Through the "DON'T BOTHER ME" Barrier in Direct Mail.
	•	Improve Response Rates To An Advertising Campaign With Promotional Product Mailings
	•	Direct Mail: Bulky Is Better
	•	Dimensional Mailings Improve Direct Mail Response Rates
	•	Improve Direct Mail Response Rates With Promotional Products
Marketing Fundamentals
	•	10 Things You Must Understand about Your Prospects.
	•	All About Offers.
	•	Building Your Marketing Infrastructure.
	•	"Drops in the Bucket" Marketing.
	•	Galvanizing Buyers with Benefits.
	•	Guarantees with Oomph.
	•	How Visibility Pays Off.
	•	Magical Credibility Boosters.
	•	The Power of "Pull" Marketing
	•	Unleash Your Guerrilla Creativity.
	•	Sad about your Ads? Then read this.
	•	E-mail and Your Business Image.
	•	Your Web Site and Your Image.
Promotional Strategies
	•	Business Cards Spread the Word for You.
	•	Creative Delivery of your Message.
	•	Cross-Promotion for Credibility, Visibility and Sales.
	•	Giveaways that Give Back.
	•	Influencers' Impact on Your Business.
	•	Seven Steps to a Successful Promotional Campaign
	•	Seasonal Planner
	•	To Get The Right Stuff, Look Before You Leap
	•	Lasting Impressions: Survey of Business Travelers Reveals Indelible Power of Promotional Products
	•	Research That Can Put Money In Your Pocket
	•	Promotional Healing for the Health Care Industry
	•	Give Strong: Lance Armstrong’s Wristbands Go The Distance
	•	The Magic Of Promotional Products
	•	Continuity Programs: The Power Of Persistence
	•	Make Your Events Memorable With Promotional Products
	•	Build Customer Goodwill With Promotional Products
	•	Keep Customers Coming Back With Promotional Products
	•	Generate Customer Referrals Using Promotional Products
	•	Promotional Products work as Employee Awards and Incentives
	•	Networking for Visibility.
	•	Networking That Nets the Fish You Want.
Trade Shows
	•	Branding Your Trade Show Booth.
	•	Exhibitors' Pre-Trade Show Checklist.
	•	Reaching Buyers at the Trade Show.
	•	Turning Leads into Sales After the Trade Show.
	•	Pre-Trade Show Marketing: Get Them Before They Get There.
	•	What Message Are You Sending at Your Booth.
	•	Trade Shows: Making Yours A Success.
	•	How to Use Promotions Effectively at Your Trade Show
	•	Holiday Gift Pointers
	•	Improve Trade Show Traffic With Promotional Products

Case Studies
	•	Domino® Sugar
	•	FourFront
	•	Four Eyes
	•	QRS Corporation
	•	WFAL
	•	ACME Smoked Fish
	•	Heaven Hill Distilleries
	•	Law.com
	•	The Promo Know-how Zone: Promotional Case Studies Blog
Product and Industry Guides
	•	Trade Shows
	•	The ePromos Holiday Gift Guide
	•	Driving Your Brand: Auto Promos
Newsletters
	•	Everything You Need To Know About Golf Apparel - Apr 18, 2008
	•	Making Sense of The Eco-friendly Frenzy - Mar 21, 2008
	•	Golf Outing Promo Guide: Get Seen on the Green - Feb 26, 2008
	•	The ePromos Tradeshow Survival Guide - Jan 25, 2008
	•	Don't let your budget go to waste...year end specials from ePromos - Dec 15, 2007
	•	Take Advantage of Our Full-service Gifting Solutions - Nov 16, 2007
	•	Wearable Gifts: Tips and Tricks - Oct 19, 2007
	•	Promotional candy - now in your corporate colors! - Sep 21, 2007
	•	Corporate gift preview, plus travel mugs and more... - Aug 24, 2007
	•	Raise School Spirit with Football and Tailgating Promos! - Jul 27, 2007
	•	Back to School Promo Sale - June 22, 2007
	•	July 4th Promos - May 25, 2007
	•	Saftey Month, performance apparel values, and more... - April 27, 2007
	•	Great Golf Promos and New Product Ideas - March 30, 2007
	•	Golf, Spring Promos and National Volunteer Week - March 02, 2007
	•	Does your staff know they are appreciated? - February 02, 2007
	•	Hot New Promotional Ideas for 2007 - January 05, 2007
	•	New Year's Resolutions - November 28, 2006
	•	Choose the right holiday gift - October 27, 2006
	•	Score New Business and Employee Pride! - September 29, 2006
	•	Great Autumn Promotion Ideas! - August 18, 2006
	•	Image matters - Show your logo in style - July 21, 2006
	•	Fun Summer Promotions - June 16, 2006
	•	Great Giveaways for your Summer Outing - May 16, 2006
	•	Warm Weather is A Great Time to Promote Your Business - April 28, 2006
	•	Amazing Sports Koozie Type Coolers and more.. - March 31, 2006
	•	Spring Fever - Check it out! - March 17, 2006
	•	U2 can Learn from JetBlue - March 3, 2006
	•	Amazing True Stories: Case Studies from the Files of ePromos - February 17, 2006
	•	Tradeshows: Creating Opportunity - February 3, 2006
	•	Rewarding Hard Work: Promotional Programs for Employees - January 20, 2006
	•	New Year, New Ideas: Keeping Your Winter Promotions Hot! - December 23, 2005
	•	The First Annual ePromos Promotional Trend Report - December 09, 2005
	•	Last Minute Corporate Gift Giving Solutions - November 22, 2005
	•	What's Your Company's Promotional Personality?- November 12, 2005
	•	Holiday Gifts: Gift baskets, apparel and more... - October 25, 2005
	•	2006 Calendar Gifts and Employee Recognition Ideas - October 11, 2005
	•	Holiday Gifts: High Tech and Emergency Safety - September 27, 2005
	•	Fall Promos: Halloween and Football Season - September 13, 2005
	•	Holiday Gifts: Games & Fun - August 30, 2005
	•	Fall Tradeshow Attention Grabbers - August 16, 2005
	•	The Best Back to School Products - August 3, 2005
	•	Semi-annual Bestsellers Issue - July 19, 2005
	•	Summer Special: Under $2 Promos - July 05, 2005
	•	Summer Road Trip Promo Specials - June 21, 2005
	•	Patriotic and Outdoor Promos for the 4th of July - June 7, 2005
	•	Outdoors and Sports Promos for Summer - May 24, 2005
	•	Hot Promos for Summer Fun - May 10, 2005
	•	Promos on the Go - April 26, 2005
	•	April Specials: Golf, Totes, and Stress Relief - April 12, 2005
	•	Hot Trade Show Products! - March 29, 2005
	•	Budget Beating Promos for Spring! - March 15, 2005
	•	Innovative Products for Great Promotions - March 1, 2005
	•	Use the Brand Name Advantage - February 15, 2005
	•	Attention Grabbing Trade Show Promos - February 1, 2005
	•	You'll Love Our Valentine's Day Promos - January 18, 2005
	•	Breakout Products for 2005 - January 4, 2005
	•	An Exclusive Preview of New Products for 2005 - December 21, 2004
	•	Great promotional ideas for the winter - December 7, 2004
	•	Holiday gifts you can have in a hurry... - November 23, 2004
	•	Gift Sets and a Special Offer - November 9, 2004
	•	Party Promos and Tips on Creating Continuity - October 26, 2004
	•	Holiday Gift Ideas - October 12, 2004
	•	Employee Gift Ideas - September 28, 2004
	•	Halloween Specials and promo advice - September 14, 2004
	•	Back To School - August 10, 2004
	•	National Tennis Month - July 13, 2004
	•	Summer Specials Under $2 - June 15, 2004
	•	Patriotic Promotions… - June 1, 2004
	•	Get your business cooking - May 18, 2004
	•	Great promos for the great outdoors - May 4, 2004
	•	Promoting your brand is a breeze - April 20, 2004
	•	Spring Specials…your logo will shine - April 6, 2004
	•	Fun Promotional Ideas - March 23, 2004
	•	Innovative Promotional Ideas - March 9, 2004
	•	Innovative Promotional Ideas - February 24, 2004
	•	Innovative Promotional Ideas - February 3, 2004