Based on an extensive five-year study, Good to Great defines and analyzes the practices that allowed 11 companies to make the rare transition from solid to outstanding performance. The companies chosen have all met the rigorous criteria that Collins developed to measure the good- to-great transition. Collins' philosophy is summed up in one noteworthy phrase from the book -- "Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice." Anyone who wants to make the right choices for their business will find Good to Great instructive, accessible, and well worth reading. It is sure to be a business book that will be consulted and referred to for years to come. Hardcover, 320 pages.