|
|
|
 A Promotional Items Primer |
|
 |
| If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. As one of the largest suppliers of promotional items and other logo merchandise, our objective is to create the perfect promotional product for your needs, whatever they may be.
The variety of products can be intimidating, and we realize that many of our clients aren't experienced wholesale buyers of customized goods. We also realize that not all of our clients have marketing or advertising backgrounds. With that in mind, ePromos is dedicated to using our expertise to make the process of creating an effective promotional marketing product easy for you.
| |
|
What are promotional items?
Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't come to mind immediately when you think about promotional items. The bottom line is that pretty much anything can be imprinted, and the uses of promotional products are so broad there's a situation when any item may be the perfect part of a promotion.
What do promotional products do?
A better question might be, "What do you want them to do?" A well executed promotional product can drive traffic to your trade show booth, remind someone who to call when their car breaks down, provide a memorable introduction to a new product or service, you name it, they can do it. Just like any form of marketing or advertising, a successful promotion has to start with a clearly defined goal and an understanding of the target audience. Product selection and artwork need to be driven by the overall objective and context in which the item will be used.
What factors do I need to consider when purchasing promotional products?
An important part of selecting the right product for your needs is considering how you will customize it. In addition to the function of the item, the type of product you select may be influenced by price, the size of the imprint area, the number of colors that can be printed on the item and the production time required. Customization options should always be considered as a part of product selection.
Does it have to be this complicated?
Luckily, the answer is no. At ePromos we have years of experience helping buyers put together effective promotional products. Think of us as your personal promotional marketing department. Most companies don't create their own television advertising, and that's probably a good thing. Much like an advertising agency, ePromos will work with you to turn your goals and ideas into a promotional item that can achieve them.
Return to Promotional Product Guides
Visit our Promotional Products Education Center
Written by Mark Yokoyama
|
|
|
