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What do fun, house-shaped keychains and hidden spare key rocks have in common? They're excellent gifts for those who have just closed on a new house! Toss in a house-shaped letter opener, and the lucky new homeowners can open your promotional mailers in style for years to come.
If you are a real estate agent, closing attorney, mortgage broker, or have any other connection to the real estate industry, it's important to stock up on high-quality promotional items that will leave a lasting impression on your clients. House-shaped gifts are excellent ways to express gratitude to satisfied customers and valued business partners. Additionally, these items can help you capture the attention of potential clients you meet every day.
Whether you just helped someone find their dream home or assisted with a client selling a property, giving real estate marketing gifts as a thank-you is a must. Fortunately, ePromos offers tons of products that will fit the bill perfectly.
Though house-shaped items are fun, you don't need to limit yourself to this category. Try backpacks, notepads, and magnetic clips to help your clients stay organized as they move, or hand out night lights so new homeowners can safely navigate unfamiliar hallways on their first night. Tape measures and document holders are a great giveaway choice for open houses, and don't forget to leave behind yard signs with your phone number and website when you make a sale! First-time buyers will also love coffee mugs, plastic drinkware, or a set of tools to help them settle in before they get a chance to buy the essentials they're missing.
Regardless of the items you choose, your clients will appreciate your thoughtful gesture and will remember your incredible service each time they reach for a branded item you gave them.
Gifts are also an excellent way to thank your colleagues, peers, and business partners in the closing office, the building inspector's company, and the mortgage lenders' agency. After all, their help is essential to a job well done! A promotional magnet, a house-shaped air freshener, or an elegant pen will make each team member feel appreciated. Once you've thanked your current clients and business partners, brainstorm gifts to help you hook potential clients. You may meet potential clients almost anywhere, so keeping some freebies on hand is an excellent idea if the perfect opportunity strikes while you're out.
Consider sponsoring local sports teams (and outfitting them with logoed apparel), giving away customized house-shaped stress balls at universities, or donating promotional piggy banks to your local elementary school. Students will take their new gifts home to their parents, and you'll reap the benefits of having free advertising in homes around your city. Community events, charity walks, parades, and festivals are great opportunities to get your swag out there. It's always the right time to stock up on promo items to help you build trust within your community and keep your name on everyone's minds.
Since there are so many popular promotional real estate items, it's easy to get lost in the shopping process and forget that you can customize each product to fit your unique needs. Most products, for example, come in a wide variety of colors. Your custom logo pairs best with a classic red or blue, or perhaps your clientele typically prefers earth tones. Bold products can make your message really "pop," so don't be afraid to try a metallic color, a bright neon green, or an eye-catching magenta. No matter your color preferences, we can help you find exactly what you need.
Once you've selected your items and chosen the color scheme, you'll want to decide on a printing method. We offer screen printing, pad printing, hot stamping, full-color processing, and even embroidery! With these choices, you can make each gift as unique as your services.
With a vast selection of unique products, exclusive customization options, and attention-grabbing colors, it's easy to make quite an advertising impact even if you only order inexpensive items. This means the financial barrier to entry is extremely low; even if you've just hung out your shingle as a brand-new realtor, you'll have enough in your budget to spring for some branded promo items.
That's great news, because promo items can gather hundreds or even thousands of real-world ad impressions over their lifetimes. Imagine how often your gift recipient will see a press-and-stick calendar or a house-shaped pet waste dispenser in daily use and think of your business. Now, brainstorm ways to get your gifts into public spaces—think coffee mugs in office common rooms, magnets on gym lockers, and car bumper stickers—and you can multiply your ad impressions exponentially.
This constant exposure not only brings in new clients, but it also reinforces brand loyalty from those who have already done business with you. Brand loyalty means your gift recipients are likely to choose your services the next time they need something you provide, and they will also happily forward your name and information to their friends and family. Plus, everyone in your recipients’ circle will notice your contact details front and center on a customized shopping list pad or a unique house-shaped light-up pen. This kind of exposure can be worth many times the up-front cost of the item itself when it brings in new clients and business partners.
Since brand awareness and customer loyalty both get a boost when you give away realtor promotional items, you'll want to use this strategy as often as possible. Invest in a large stock of pens, notepads, totes, keychains, flashlights, and any other items that fit your business theme, and you'll always have a supply you can give away at open houses, hand out at sporting events, or use as a fundraiser incentive. In this case, there's no such thing as ordering too many promo items.
If you're buying items for a specific event, we recommend estimating the number of attendees you expect and then adding an extra 25% buffer to ensure you're covered if more people show up than you had planned. Everyone who wants one of your giveaways but does not get one could be at least one lost customer, so having more than enough to go around is essential. Don't fret if you have some left over; you'll have plenty of items for future promotion opportunities. Ordering in bulk can lower the per-item price, so it's a great idea to do all your promo shopping in large batches.
At ePromos, we want to make your design and ordering processes as simple as possible. Take advantage of the option that most appeals to you:
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