Company Swag Guide

Are you ready to boost your brand recognition and employee morale with swag items? You’ve come to the right place. Whether you’re in commerce, health care or education, this company swag guide will be your go-to resource. Let’s learn how to leave a memorable impression on your clients, employees and partners.

What Is Company Swag?

Company swag items — also known as promotional products — feature a company’s logo, brand colors or message. These items are highly versatile, and businesses can use them as an intelligent marketing technique, employee incentive, engage prospects or foster brand loyalty.

Swag can include any item you can think of — T-shirts, tumblers, pens, USB drives and even earphones. They’re tangible representations of your brand that you can gift or sell to employees, customers and partners.

It may sound simple to give out company swag to boost brand awareness, but the process involves more than just slapping a company logo on everything. You must select swag items that resonate with your audience and align with your brand identity.

tote bag swag

In today’s competitive business environment, company swag is essential for increasing brand visibility and building positive relationships. It can also be an effective strategy for small- to mid-level B2B companies to differentiate themselves in the market.

The Benefits of Company Swag

Selling or gifting company swag brings various advantages. Swag can benefit your company, your employees and your partners.

Boosts Brand Awareness

Company swag is a cost-effective marketing tactic that boosts brand awareness. The items serve as a free walking advertisement, expanding your brand’s exposure beyond typical marketing channels. Additionally, giveaways can reach potential customers, increasing brand visibility.

Placing your brand's logo


Placing your brand’s logo on useful and attractive items fosters positive associations and reinforces brand recognition. It’s a visible reminder of the brand’s presence, helping build and maintain a strong presence in the minds of consumers.

Enhances Employee Morale

Employees who receive branded items as tokens of appreciation develop a sense of belonging and pride in their workplace. Whether it’s a branded T-shirt, a promotional mug or a handy tech device, these presents are reminders of their connection with the company and its principles.

Swag can also be used as an incentive or reward to encourage staff to achieve their goals and perform at their best. Furthermore, practical swag items can help increase productivity and comfort in the workplace, resulting in a more favorable work environment and job satisfaction.

Strengthens Client Relationships

Company swag helps partners by showing gratitude and appreciation for their collaboration and support. From branded notebooks to gift baskets, these gestures go a long way in building loyalty and trust.

Strengthens _Client Relationships


Moreover, branded swag items can act as conversation-starters and icebreakers. They can make networking opportunities more effective and enhance business connections. Companies that gift their partners useful and high-quality swag may leave a lasting impression and strengthen their commitment to them.

Types of Swag Items for Companies

OK, now that you know what company swag can do for you, which type should you choose? The possibilities are endless, so to help you decide, let’s delve into various swag items.

Apparel and Accessories

Branded apparel items like hats, T-shirts and socks are classic choices that offer style and utility. Consider adding accessories such as gloves, bandanas or even watches to give your recipients a wider range of options.

Office and Desktop Supplies

Office supplies are always appreciated in any work environment. Pens, highlighters and calendars are practical choices that can be used regularly. For those who enjoy a touch of flair, consider journals, binders or even office decor items like stress balls or desk plants.

Office and Desktop Supplies

Technology Gadgets

In today’s digital age, gadgets are highly sought-after swag items. Cell phone stands, chargers, headphones or earbuds are practical pieces that showcase your company’s commitment to staying updated with tech trends. Consider wireless chargers or USB flash drives made from sustainable materials for a more environmentally friendly option.

Food and Beverage Items

Who doesn’t love a tasty treat? Food and beverage items make for delightful swag options. These items may be short-lived, but they will surely be enjoyed. From candy and chocolate to mints and gum, there’s something to satisfy every palate. For a cozy touch, consider hot chocolate balls or comforting snacks like popcorn. You can also give away branded water bottles to keep your recipients hydrated on the go.

These ideas are only the tip of the swag iceberg. Companies can consider gifting bags, tools, and health and wellness swag. When choosing swag items for your company, keep your target audience’s tastes in mind. Whether you want to wow clients at a trade fair or honor staff for their hard work, selecting things consistent with your brand identity that resonate with your recipients is critical.

By choosing practical, on-brand swag, you can provide unique experiences for your clients, employees and partners while reinforcing your company’s identity and values.

8 Popular Company Swag Ideas

Certain items stand out as perennial favorites due to their practicality, appeal and effectiveness in promoting brand awareness. Let’s explore eight of the most popular company swag ideas:

  1. Branded apparel: T-shirts are a classic choice for company swag, offering versatility and widespread appeal. Customized with your company logo or slogan, they’ll serve as walking advertisements for your brand wherever the recipient goes. However, there’s more to apparel than T-shirts. Hatssweatshirts and loungewear are other options that allow employees to showcase their company proudly.
  2. Tech gadgets: In a tech-savvy world, gadgets are highly prized swag items. Practical and functional, they offer daily utility while keeping your brand in recipients’ minds. Consider incorporating your company logo onto tech accessories for maximum brand visibility.
    Tech gadgets
  3. Office supplies: Pens, notebooks and desk organizers are essential in any office environment — making them ideal swag gifts. Providing high-quality office supplies branded with your company logo may increase your receivers’ efficiency and strengthen your brand identity in their workspace.
  4. Reusable bags: Eco-friendly and sustainable, tote bags have become increasingly popular as company swag items. They’re perfect for grocery shopping, commuting or carrying everyday essentials. These bags offer long-lasting utility while promoting your company’s commitment to environmental responsibility.
  5. Drinkware: Another sustainable and popular item to consider is coffee mugs, reusable water bottles and tumblers. Whether your recipients are always on the go or love enjoying a hot beverage at their desk, branded drinkware ensures that your company logo is prominently displayed with every sip.
  6. Food and snacks: Who can resist a tasty treat? Food and snack items will delight recipients and leave a “sweet” impression of your brand. Consider branded packaging or labels to add a personalized touch to candy, chocolates and gourmet snacks.
  7. Wellness products: Stress balls, yoga mats and essential oil diffusers are popular workplace swag products in today’s wellness-focused culture. These personal care and wellness items may improve employee health and well-being while showing your company’s dedication to promoting a healthy work-life balance.
    branded wellness products
  8. Customized gifts: Consider giving customized gifts such as engraved plaques, stationery or branded gift sets for special occasions or milestones. These thoughtful gifts show appreciation for your recipients’ contributions while promoting your company’s principles and culture.

Incorporating these company swag ideas into your swag strategy will help increase brand visibility, engage your target audience and leave a lasting impression that distinguishes your company from the competition. With a smart approach and a splash of imagination, company swag can be an excellent tool for developing relationships and driving success in your organization.

Planning Your Company Swag Strategy

It all starts with proper planning and preparation. By taking a systematic approach, you can ensure that your swag campaign aligns with your business objectives and appeals to your target audience. Here’s how to plan your company’s swag strategy.

Set Goals for Your Swag Campaign

Before anything else, it’s essential to establish clear objectives for your swag campaign. Are you looking to increase brand visibility, improve employee morale or attract new clients? By defining specific, measurable goals, you can tailor your swag approach to reach your swag strategy to achieve desired outcomes.

Know Your Audience

Understanding your target audience is essential for selecting swag that resonate with them. Consider their demographics, interests and preferences. For example, tech gadgets may appeal to a younger, more tech-savvy audience. Wellness products may be more appropriate for health-conscious folks. Conducting market research or surveying your audience can provide valuable information about their interests and behavior.

Determine a Budget

Setting a budget for your swag campaign is a must! You’ll want to ensure you allocate resources wisely to maximize return on investment. Consider the number of custom items, imprint costs and distribution expenses when determining your budget. Finding a balance between cost-effectiveness and swag item quality is critical to providing recipients with a memorable experience without overspending.

Align Swag With Your Brand Identity and Culture

Your company swag should reflect your brand identity and culture to reinforce your brand message and values. Choose items that resonate with your brand’s aesthetic and personality. Do you want your items to be sleek and professional or quirky and creative? Additionally, consider how your swag can build a positive company culture and foster employee engagement. For example, choosing eco-friendly or sustainable products can show your commitment to corporate social responsibility and environmental stewardship.

Remember to analyze the effectiveness of your swag strategy regularly and make adjustments as needed. Frequent evaluations can ensure long-term success in engaging your audience and boosting your brand.

Best Practices for Designing Company Swag

Designing company swag requires careful consideration to ensure the items effectively represent your brand and resonate with your audience. Here are some best practices to create unique company swag.

Quality Over Quantity

When it comes to company swag, selecting quality over quantity is critical. Rather than providing many low-cost, disposable items, invest in higher-quality products that reflect well on your brand. Choose durable materials and well-crafted designs that recipients will value and use for a long time. Higher-quality swag is more likely to make a lasting impact and foster strong brand associations.

Customization Options

Offering customization choices for your company swag allows you to produce one-of-a-kind items that promote and strengthen your brand’s identity. To boost brand awareness and recognition, include your company’s logo, colors and messaging in the design. Consider personalizing swag with the names or initials of specific recipients for a more personal touch. That extra touch of detail can help your swag stand out.

To boost brand awareness

Keeping It Relevant and Useful

Choose relevant and valuable items people will use in their daily lives to ensure your company’s swag is well-received. Remember to keep your target audience’s needs and preferences in mind and to choose items that will bring value to their lives. Practical gifts, such as tech accessories, office supplies and clothing, are popular options that recipients are sure to appreciate and use regularly. By providing swag that meets their needs, you may improve the likelihood that your brand will be remembered and valued.

Brand Consistency in Swag Design

Maintaining brand consistency across all swag items is critical for strengthening your identity and delivering a cohesive brand experience. Ensure your company’s branding is consistent across all swag items to enhance brand recognition and professionalism. Whether you’re choosing garments, electronic gadgets or office supplies, keep the design consistent with your brand’s look and values. Consistent branding can improve the visual appeal of your merchandise and build brand trust and credibility.

Following these best practices for branding your company swag will allow you to send a cohesive message. With careful design and execution, your company swag can be a powerful tool for increasing brand awareness, engaging consumers and driving business success.

Sourcing and Ordering Company Swag

Procuring and purchasing company merchandise could be crucial in your marketing and employee involvement plans. Here are a few key factors to take into account.

Research, Research, Research

Begin your search by investigating trustworthy suppliers and vendors that focus on offering company swag. Search for vendors with a history of providing top-notch products and outstanding customer support. Consider aspects like cost, variety of products, customization choices and how quickly orders are processed.

By reviewing customer testimonials and reviews, you can assess the trustworthiness and standing of potential suppliers. Limit your choices to a few reliable suppliers that meet your requirements and financial constraints.

Eco-Friendly and Sustainable Options

In today’s environmentally conscious world, many companies choose eco-friendly and sustainable swag options. When selecting promotional merchandise, consider products made from eco-friendly materials like organic cotton, recycled plastic or bamboo.

Eco-Friendly and _Sustainable Options


Search for vendors that provide environmentally friendly options and prioritize sustainable production methods. Choosing eco-friendly swag options shows your dedication to corporate social responsibility and attracts like-minded customers and staff.

Managing the Process

After selecting a supplier and choosing the swag items to order, it is crucial to efficiently manage the ordering and delivery processes. Make sure to express your needs and standards to the supplier, providing specifics such as quantity, customization choices and delivery timelines.

Collaborate closely with the supplier to complete designs, confirm proofs and guarantee that the order meets your requirements. Monitor the order status and constantly communicate with the supplier to resolve any problems or delays quickly.

Tracking and Evaluating

Once you have ordered and distributed company merchandise, monitor and assess the results of your merchandise campaign to gauge its success. Keep track of the following important measures to evaluate the return on investment from your promotional items:

  • How recognizable your brand is
  • How satisfied your employees are
  • How engaged your customers are
  • Whether you see more sales

Collect input from staff, clients and collaborators to gain their opinions on the promotional items and pinpoint opportunities for improvement. Use this feedback to better your approach and make well-informed choices for upcoming swag campaigns.

By adhering to these steps and factors, you can source and order company swag that reflects your brand values, connects with your desired demographic and produces concrete outcomes for your company. Remember to investigate reliable vendors, prioritize environmentally friendly choices, monitor orders and track the effectiveness of your swag campaign to enhance its success.

Distributing and Promoting Company Swag

Handing out and advertising company merchandise is essential to every effective marketing and branding plan. Check out these tactics to get your company swag out there and increase its visibility.

Distributing Swag to Employees and Clients

When purchasing swag for staff, consider including it in onboarding packages or as part of reward initiatives, team-building exercises or seasonal celebrations. Motivate employees to proudly use and wear the promotional merchandise, transforming them into brand advocates inside and outside the office. Send promotional merchandise as a gesture of thanks to clients and partners for their support or to support a marketing campaign. Add your company logo or their names to the swag to give it a personal touch and make it more memorable.

Motivate employees


Promoting Your Swag

Use corporate merchandise to boost your marketing and promotional strategies. Offer swag items as rewards for participating in competitions, polls or social media campaigns. Organize events or online events where participants can get branded gift bags. Integrate stylish merchandise into your trade show booths or conference displays to draw in attendees and make a memorable impact. By incorporating swag into your marketing strategies, you can boost brand exposure, find potential customers and promote customer retention.

Encouraging Engagement and Feedback

Use the swag distribution process to interact with your audience and request their feedback. Motivate individuals to post pictures of themselves with their free items on social media platforms using a unique hashtag associated with your brand. Organize competitions or contests where entrants can receive extra swag rewards for sharing their thoughts or experiences. Add feedback cards or surveys to the packages of promotional items to collect feedback on how valuable and practical the items are perceived to be. Listen to customer feedback and use it to improve your promotional merchandise options and distribution tactics as time goes on.

pictures with company swag

Measuring the Impact of Your Swag Distribution

Track necessary measurements like social media interaction, website visits and sales conversions to test the effectiveness of your promotional item distribution campaign. Track the exposure and interaction of your social media posts showcasing swag-related material and examine its connection to brand recognition and customer feedback. Use tracking links or distinct promo codes provided with promotional items to trace sales and conversions back to your promotional campaigns. By assessing the effectiveness of giving out promotional items, you can improve your tactics and divide resources more efficiently in upcoming endeavors.

To sum up, a deliberate and well-planned strategy is needed for distributing and promoting company swag. Involve employees and clients, incorporate swag into marketing strategies, and promote interaction to boost brand recognition, cultivate customer retention, and stimulate business expansion.

Measuring the Impact of Your Swag Strategy

Evaluating the effectiveness of your company’s swag strategy is essential for determining its impact and making informed choices for upcoming initiatives. Here is how you can assess the effectiveness of your swag plan.

Track the Return

Establish specific goals and key performance indicators (KPIs) for your swag projects. These could encompass metrics like website traffic, lead generation, sales conversions or customer retention rates. Use tracking methods like individual promo codes, QR codes or personalized URLs to link sales and conversions to your promotional campaigns. Examine the expenses for creating and delivering swag products compared to the income generated or desired results to determine the return of your swag plan.

Collect Feedback

Collect Feedback on branded swag

Seek input from staff, customers and others to determine how your promotional items influence how individuals view and interact with your brand. Use surveys, feedback forms or social media polls to collect information on how recipients view the quality, usefulness and relevance of the swag items they were given. Consider qualitative feedback like testimonials or reviews carefully to grasp the emotional impact and satisfaction associated with your swag products. Track social media references and conduct feelings analysis to test the broader effect of your promotional items plan on brand recognition and image.

Make Adjustments

Use the collected data and feedback to pinpoint areas that need improvement and change your approach to swag distribution. Assess which swag items had the highest level of engagement, conversion or brand recall and decide whether to broaden or enhance your offerings. Try out various distribution channels, messaging or customization options to improve the effectiveness of your swag campaigns. Consistently assess and refine your promotional items plan based on continuous evaluation findings and changing business goals.

Leverage Technology and Analytics Tools

Use technology and analytics tools to make your swag strategy’s measurement and evaluation processes more efficient. Use marketing automation platforms, customer relationship management (CRM) systems or analytics software to monitor and evaluate the effectiveness of your swag campaigns in real time. Use A/B testing to assess the efficiency of various swag options or distribution methods and determine optimal strategies. Invest in data visualization software to develop concise and convincing presentations that convey the success of your promotional merchandise plan to essential decision-makers.

Evaluating the effectiveness of your company’s promotional merchandise plan involves monitoring the return, gathering input and implementing data-driven changes. It is vital to assess the success of your swag programs and make ongoing enhancements to amplify the influence of your swag plan and boost growth.

3 Tips for Managing Company Swag

Managing company swag is crucial to ensure your swag campaigns’ smooth and efficient operation. Here are a few suggestions to assist you in handling your company’s promotional items.

1. Use Swag Management Platforms

Consider using swag management platforms to simplify company swag ordering, distribution and tracking. These platforms provide advantages such as centralized inventory management, automated order processing and real-time monitoring of swag distribution. Search for functions like personalized catalogs, order approval processes and reporting instruments to address your specific swag organization requirements.

When selecting software, focus on functionalities that streamline inventory tracking and distribution management. Important characteristics to consider include:

  • The ability to scan barcodes or QR codes to track inventory.
  • The ability to integrate with shipping companies for smooth order processing.
  • The option to customize user permissions to manage access to inventory and distribution tasks.

Furthermore, careful consideration ensures that the software provides robust reporting and analytics features to track swag usage, detect patterns and improve inventory management.

Choose swag management tools that easily integrate with your current HR and marketing systems to enhance cooperation between departments and streamline processes. Search for integration functionality with well-known human resources information systems (HRIS) and CRM systems to align employee data and customer information for more effective swag promotions. Connecting with marketing automation tools can also empower customized swag interactions influenced by customer preferences and behavior.

2. Implement Clear Swag Distribution Policies

Establish clear policies for distributing swag to ensure it is distributed among employees, clients and other stakeholders. Create requirements for receiving free promotional items, such as length of service, job performance or involvement in certain initiatives. Share these guidelines with everyone involved and offer explicit directions on how to ask for and hand out swag items to prevent misunderstandings or improper use.

3. Regularly Audit and Update Swag Inventory

Review your swag inventory to monitor usage, detect outdated or underperforming items, and restock in-demand items as necessary. Develop a structured approach to dispose of obsolete or surplus inventory to prevent waste and improve budget allocation for promotional merchandise projects. Furthermore, stay updated on new trends and stylish merchandise choices to maintain a current and appealing inventory for your desired customer base.

Successfully handling company swag involves thoughtful assessment of swag management. By following these suggestions, you can simplify the swag administration process, improve cooperation between departments and optimize the effectiveness of your swag promotions.

managing company swag

Legal and Ethical Considerations in Company Swag

Understanding company swag’s legal and ethical aspects is essential to ensure your initiatives comply with regulations and uphold ethical standards. Here are a few critical factors to remember.

Compliance With Gift Policies and Regulations

Follow gift policies and regulations before giving out company swag. Be aware of the rules that control gift-giving in your industry or area. Specific sectors, like health care and finance, have stringent rules about giving gifts to clients, patients or customers to avoid potential conflicts of interest or the appearance of bribery. Ensure your swag programs follow these rules to prevent legal consequences and uphold trust and credibility with stakeholders.

Intellectual Property Rights

Acknowledge and adhere to intellectual property (IP) rights when creating promotional items with your company logo or branding to prevent violating the trademarks or copyrights of others. Thoroughly research to avoid creating designs similar to trademarks or copyrighted materials owned by other parties. Consider seeking advice from legal professionals or IP experts to evaluate the possibility of infringement and safeguard your brand from legal conflicts.

Intellectual Property Rights

Cultural Sensitivity and Inclusivity

When choosing swag items, it’s essential to be culturally sensitive and inclusive to ensure your swag connects with a wide range of people and doesn’t unintentionally upset or leave anyone out. Refrain from using imagery, symbols or language that could be culturally insensitive in your swag designs and messaging. Instead, choose inclusive and culturally neutral designs, reflecting the diversity of your target audience and encouraging a feeling of belonging and inclusion.

Environmental Impact

Consider the environmental effects of your swag items and favor eco-friendly and sustainable choices when possible. Select swag products crafted from sustainable or recycled materials and consider suppliers who follow eco-friendly production methods. Reduce packaging waste and promote reusing or recycling swag items to decrease environmental impact.

Data Privacy and Security

When implementing swag programs that require gathering personal details like addresses or emails, you must follow data privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Before collecting personal information, get permission from individuals and implement protective measures to safeguard sensitive data from unauthorized exposure.

Managing the legal and ethical aspects of company swag involves:

  • Complying with gift policies and regulations.
  • Respecting IP rights.
  • Being culturally sensitive and inclusive.
  • Considering environmental impact.
  • Protecting data privacy and security.

By proactively considering these factors, you can reduce legal risks, maintain ethical standards and improve the effectiveness of your swag programs, all while gaining trust and credibility from stakeholders.

6 Company Swag Trends

Keeping current with the most recent trends in company swag can help businesses make educated choices when choosing swag items that connect with their target market and reflect their brand. Below are a few significant trends that are influencing the realm of corporate promotional merchandise:

  1. Personalization and customization: Personalization and customization of swag items based on individual preferences and interests are becoming increasingly popular. Companies utilize advanced customization options to create unique and memorable swag experiences for recipients, from personalized apparel to branded tech gadgets.
  2. Tech-inspired swag: Swag options are evolving in line with advancing technology. Businesses are increasingly choosing technology-driven promotional products like wireless chargers, smart devices and creative accessories that target the tech-savvy preferences of today’s customers.
  3. Sustainable options: In response to increasing environmental worries, there is a growing need for sustainable and environmentally friendly swag choices. Businesses are adopting eco-friendly materials, recyclable packaging and sustainable manufacturing methods to reduce their environmental impact and attract consumers who care about the environment.
  4. Digital gifts: Virtual swag and digital gifts are becoming popular in today’s digital age. They’re more convenient and often more cost-effective options than traditional swag items. Businesses can also opt for digital solutions like e-gift cards and virtual event swag bags to interact with remote audiences and promote virtual connections.
  5. Minimalism and functionality: Simplicity and functionality influence swag design choices, with minimalist and functional designs being key trends. Businesses are choosing simple designs and valuable swag items like multifunctional tools, small accessories and versatile clothing items that provide value and practicality to those who receive them.
  6. Inclusivity and diversity: Many businesses emphasize merchandise that supports diversity and inclusivity. Businesses are working hard to develop merchandise experiences that connect with various audiences and promote inclusivity through options like diverse sizing and representation in branding.

By keeping up with these latest company swag trends, businesses can ensure their swag programs stay current, practical and in line with their target audience’s changing preferences and expectations. Incorporating trends like customization, technology, sustainability and inclusivity into your company’s swag strategy can improve brand visibility, engagement and loyalty.

Allow ePromos to Be Your Swag Solution

allow epromos to be your swag solution


When looking to enhance your brand visibility and build closer relationships with clients and employees using promotional products, ePromos is the perfect solution. As a respected figure in promotional corporate merchandise, ePromos provides a wide variety of top-notch and distinctive merchandise designed to meet your requirements. We offer diverse company swag, including trendy clothing, eco-friendly choices, tech gadgets and classic items.

So why wait? Browse our fast selection of swag to improve your brand’s visibility and connect with your audience.

About Author

Katie Salerno Avatar

Katie S.

Reviewed By: Kaite S. - Marketing Brand Specialist

Tenacious brand warrior who is laser-focused on boosting our brand through effective social media presence and multiple resources. Principal producer of marvelous messages and email exposés. Message + Creative maestro who has an opening for a puppy co-worker with the expectation they stay clear of her pommes frites.