09/18/2024
Gifts for Sales Prospects
Sales prospects deserve gifts because they already show a genuine interest in your products or services. Receiving practical and thoughtful gifts from you may be the final nudge they need to buy your products for the first time or turn into long-term clients. Gifting can strengthen your connection with potential clients after initial interaction with sales reps through phone calls or email by cutting through the marketing and advertising noise.
Sending gifts gives potential clients insight into how they can expect to be treated by your brand when they do business with you. It also provides a competitive edge, setting your brand apart from others. Gifts for sales prospects must be sent at strategic times to appeal to the recipients.
10 Creative Gift Ideas for Potential Customers
Budget-friendly promotional items can incentivize new clients and returning customers to become loyal to your brand. Customizing these products also improves their brand awareness, recognition and perception. Here are 10 corporate gift ideas to build genuine connections with individual prospects.
1. Snacks and Treat Boxes
Appealing to potential and existing clients’ taste buds by sending them snacks and treat boxes can keep you at the top of their minds. These gifts often bring a smile to their faces and encourage them to start or continue buying from your business. They create warmth and coziness while building a friendly connection that makes potential buyers associate your brand with positive emotions.
When giving snacks and treat boxes, you must consider your prospect’s tastes, preferences, dietary restrictions and palate. There are options available for everyone, ranging from candy, mints and gum to chocolates and gourmet snacks. Here are popular and affordable snack and treat box options:
- Send prospects a custom popcorn kit with seasoning, including corn kernels, two popcorn boxes and two seasoning options, to make movie nights memorable.
- Spread some holiday cheer with custom cookies and cocoa gift set that allows them to enjoy a hot cup of chocolate and bite-sized cookies on chilly mornings and evenings.
- Send clients who work from home a custom snack kit with treats they can nibble on as they go about their work days.
- Bring a smile to your sweet-toothed prospects’ faces with a custom chocolate bar set or cocktail jelly beans in their favorite flavors, customized with your company logo.
2. Reusable Drinkware
Branded reusable drinkware is a perfect gift that gives giftees ample use and increases your brand’s visibility. In addition to its functionality, reusable drinkware is a fashionable trend that’s in during every season, with options available for both hot and cold beverages. In the colder months, insulated tumblers and water bottles help recipients stay warm. In warmer weather, can coolers and drink insulators make it possible to enjoy cold drinks.
Reusable drinkware is an environmentally friendly option that reduces plastic waste and makes you appear more socially responsible. To create a positive impression on prospective clients, choose drinkware options made of quality materials to ensure extended use, such as biodegradable plastic, aluminum or stainless steel.
Additionally, look out for features that add comfort and convenience, such as handles, insulation and tapered mouth openings. Throwing in a few promotional drinkware accessories like reusable straws, bottle brushes, water bottle pouches, bottle openers, ice molds and coasters can maximize the use of the options you send.
3. Travel-Size Health Care and Wellness Items
Make it easy for potential customers to stay safe and healthy as they go about their daily activities. Travel-size personal care and wellness items are inexpensive and easy to customize with your company’s logo, which boosts brand visibility. They’re small and lightweight, making them easy to carry around everywhere and place in their bags, cars or desks.
Some health care and wellness options to send potential buyers include lip balms, hand sanitizer, sunglasses, sleep masks, sunscreen, first-aid kits and lint rollers. If your budget allows, you can go big by gifting wellness packages, such as the Pampered Branded Relaxation Gift Set, Travel Mate Promotional Toiletry Kit or Full Color Essential USB Custom Diffuser Gift Set.
4. Sustainable or Eco-Friendly Products
Studies show that 63% of United States consumers prefer to receive eco-friendly promotional products. Another 42% of consumers have a more positive impression of advertisers who send environmentally promotional products. Sending eco-friendly promotional products to sales prospects improves your brand image by demonstrating your commitment to sustainability and the environment.
These gifts also differentiate you from competitors and help attract and retain eco-conscious clients. You have options ranging from sustainable apparel to bags and notebooks. The material is a key consideration when choosing eco-friendly products. Here are some of the top sustainable fabrics to consider:
- Recycled cotton: This material is made by turning cotton fabric into new fabric or recycling old cotton garments. Some recycled cotton promo options include the Recycled Cotton Custom Tote Bag or District® Recycled Re-Tee Custom T-Shirt.
- Organic hemp: This material is grown organically with less water and no pesticides to produce a tiny carbon footprint. It also produces products such as the Custom Printed Hemp Cotton Tote Bag and tentree® Basic Hemp Altitude Custom Logo Hat.
- Bamboo: This renewable and versatile crop requires minimal water, pesticides and fertilizers. Therefore, bamboo promotional fans, cutting boards, serving trays, charging phone stands and desk organizers could help impress your eco-conscious potential customers.
5. Office Supplies
Find office supplies that align with your brand identity and offer functionality to the recipients. Office supplies drive many impressions because they’re used daily, ensuring more people encounter your company logo. Individual office supplies like pens, notebooks and journals are fine, but custom stationery set kits provide added functionality to your sales prospects.
ePromos has curated numerous office supply kits that include some essential accessories and supplies. An example is the Essential Telecommute Custom Kit, which includes office essentials like a mouse pad, highlighter stylus pen, stapler, staples, paper clips, sticky notes, rubber bands, hole puncher and tape dispenser.
You can also check out the On The Go Custom Desk Essentials Kit. This sleek tin carrying case contains mini scissors, a stapler, sticky notes, staples, paper clips and a pen.
6. Desk Accessories
Potential clients working in corporate environments will appreciate practical and aesthetic desk accessories that help them stay organized and increase efficiency. These accessories provide an accessible place for all their customized office supplies, including pens, pencils, paper clips, sticky notes and electronic cords. They provide ample brand visibility because promotional desk accessories receive at least 1,450 impressions during the product’s life span.
Examples of promotional desk accessories for prospective clients include:
- The Bamboo Custom Logo Organizer With Phone Holder is a handy organizer with three pen slots, a sticky note holder, a stylus pen and a phone stand.
- Help them organize their sticky flags and notes with the Office Buddy Custom Desk Organizer Cube and a built-in pen holder.
- Ensure your potential buyers keep their business cards readily available in and out of the office with the Execu-Buddy Promotional Business Card and Media Stand.
- With a Whitewashed Custom Wood Frame and Plastic Message Board, prospects can easily display their daily quotes and affirmations.
- Imagine your customers’ expressions when they receive a Custom Logo Desktop Vacuum Cleaner they can use daily to keep their workspaces dirt- and dust-free.
7. Time-Tested Tech Gadgets
Dazzle your sales prospects by gifting them tech gadgets they can take with them everywhere. Gifting tech gadgets demonstrates your commitment to staying updated with tech trends and grows your brand image. You can use many cost-effective tech products to drive leads and promote your brand using various imprinting methods, including laser engraving, screen printing, debossing and full-color printing.
Some affordable, time-tested tech gadgets and accessories that will be relevant to prospects for the foreseeable future include:
- Wireless charging pads conveniently power various tech gadgets, including phones and smartwatches. Check out the Wood Tone Wireless Custom Charging Pad With Speaker, Light-Up Duo Wireless Custom Charging Pad and Full Color Qi Wireless Phone Charging Pad.
- Innovative screen cleaners, such as screen cleaning sprays, microfiber screen cleaning cloths and mop topper pens, will help prospective clients prevent dirt, smudges and dust on their cameras, cellphones, laptops and computer screens.
- Provide a comfortable listening experience with the True Wireless Custom Earbuds that come with an aesthetic and durable charging case.
8. Travel Accessories
Send your sales prospects essential travel accessories to make their trips safer and more enjoyable. For instance, luggage tags, two-way trackers and carabiners help them easily spot their luggage while in transit and prevent them from losing it. Custom garment bags, packing cubes, toiletry bags, large custom pouches and business card holders help them secure their belongings and stay organized throughout their travels.
Other travel accessories that’ll make their life easier and travel stress-free include promotional bill boxes, stain remover pens, custom silicone tech accessory pouches and touchless acrylic germ-free promotional keys.
The KOOZIE® Party Can Cooler Custom Fanny Pack enables sales prospects to travel in style. It gives them a convenient place to store their travel documents and comes with an attached can cooler to ensure they stay refreshed.
9. Games and Toys
Bring some playfulness and positivity to your prospects’ homes and offices by gifting them promotional games and toys they can enjoy with friends and family. Puzzles and board games encourage the recipients to take a break from their busy everyday lives.
Customize these games to include your brand logo, and pick a puzzle theme that the recipients relate to. Consider the Mini Corn Hole Promotional Game, Powerstick MagnaSculpt Magnetic Desk Toy, Mini Puzzle Cube or Word Dice Custom Game.
There’s a wide selection of fun promotional toys for kids and adults that can be customized to increase brand awareness. Some of these options are stress balls and other fidget toys, like push pop bubbles, custom yo-yos, crazy putty eggs, custom spring toys, whoopie cushions and paddle ball logo games. Custom stuffed animals and plush dolls that match your brand and marketing campaign act as mini corporate mascots that increase your brand’s exposure.
10. Clocks and Watches
Promote your brand by sending potential clients timeless timepieces, ensuring they think of your brand around the clock. Timepieces are thoughtful gifts, especially when you pick the right one for the giftee based on their personal preferences and lifestyle. You have many options, including wall clocks for their homes and offices, desk clocks for bedside tables, dressy everyday watches and smart, sporty watches.
Here are a few clocks and watches from ePromos you can customize to gently nudge sales prospects to the end of the buying funnel:
- The Fabric & Bamboo Custom Wireless Charging Pad With Clock is an aesthetic accessory for a workspace or bedside table that combines a digital clock, a Type-C input cord and a Qi-enabled wireless charger for phones and earbuds enhanced with overheat controls.
- The multipurpose Antimo Brushed Aluminum Custom Clock & Photo Frame combines an analog clock with an elegant brushed aluminum finish photo frame.
- The Mood Color Changing Pedometer Custom Watch changes color with your body’s heat fluctuation and tracks calories, steps and distance.
- The pocket-sized Custom Logo Coin Clock is an attractive timepiece that prospects can carry in their pockets everywhere they go.
Choosing a Gift for a Sales Prospect
Corporate gifts can draw sales prospects closer to the company that sends them. However, choosing the right sales gifts for prospects determines how they perceive your brand and respond to your marketing efforts. It involves considering the recipient’s needs and providing them with items that make their lives better by enhancing their professional productivity, offering personal enjoyment or supporting their personal growth.
However, before selecting a gift, you must establish a budget that informs your decisions. The budget for sales prospects’ gifts depends on the type of contact your sales team made initially and the value you expect to derive. Start by selecting memorable and practical gifts that align with your brand’s values and increase your connect rate. These gifts should create a personal experience for the potential customers to show you appreciate them and value your relationship with them.
Sending gifts to prospects at the right time, such as after cold outreach, the first call or email, a webinar or a successful demo, determines the success of your strategy. You can also use gifts to reengage leads that turn cold along the purchase funnel.
Another creative way to etch your brand in the minds of prospects is by planning giveaways that allow them to choose their own personalized gifts. Sending gifts as post-sales interactions helps upsell your business and may encourage customers to provide reviews or feedback about your products or services.
Order Custom Promotional Products From ePromos
ePromos is a leading manufacturer of promotional products with multiple capabilities, including artwork services, custom merchandising and business gift packaging. When you outsource your promotional product needs to us, we’ll go above and beyond to ensure your satisfaction, affordable prices, on-time deliveries and free setup for any reorder. We can also set up an online branded merchandise company store to centralize purchasing and ensure consistent promotional product reproduction.
Browse our extensive selection of promotional merchandise to choose options that appeal to your sales prospects, strengthen your connections and improve your brand’s visibility.