Expand your children’s imagination this November with National Young Reader’s Week. Reading opens children’s minds to creativity and helps expand their general knowledge.
In 1989, Pizza Hut and the Center for the Book in the Library of Congress created National Young Readers Week to help schools recognize the joys and benefits of reading. The BOOK IT! program encourages elementary schools all over the country to put everything down and read. The main event of this week is the principal challenge. The school principals are encouraged to read all day long in a wacky, fun type of way. Last year 137 school principals read on the school roof all day! This event gets the students super excited and give them a great role model to look up to.
Schools also promote young readers week by recruiting local role models and celebrities to come to their schools and read aloud to the students. These celebrities can be anyone from all time favorite book characters to town/ city mayors.
Get your school spirit pumping and young minds excited to read by handing out promotional bookmarks, custom t-shirts for both employees and students to wear, logo bar glasses, or you could even personalized your favorite Dr. Seuss book!
For some other great promotional opportunities, check out our promotional calendar.