The YWCA Week Without Violence is a violence prevention initiative organized by YWCA USA. During this week, connect with your friends, family and neighbors to help build safer communities for women and girls across the country.
It is always held on the third week of October and the YWCA encourages everyone to take a stand against any form of aggression including bullying and racism. This event has been fundraising and educating for over 20 years and is co-hosted by All-State.
One of the big events your business can get involved in is the Purple Purse Campaign. This event is meant as an educational fundraiser to support domestic violence victims reach out for help. Everyone from YWCA employees to celebrities are encouraged to carry the purple purses carrying domestic violence information to pass along to other friends and family. Each person is encouraged to put a donation in the purse, no matter the amount, and then pass it on to other woman.
Purple is specifically used to represent domestic violence awareness. The purses are to represent female empowerment as well as financial support. Each purse comes with a code inside, allowing people to track where their purse currently is and how much money they have raised.
The YWCA Week Without Violence is a great cause for your company to get involved in. This is an excellent opportunity to market your business as a community concerned company. ePromos has a wide variety of products you can add your name to and distribute at your event, why not try your own personalized purple bags to give out to the community? These bags are reusable and would promote your business and female empowerment all year long. If you are looking for a more unique, but still purposeful gift, hand out promotional lip glosses. Women will throw this in their purse or car and keep it with them all the time helping them feel confident inside and out. Give something back to the community who are learning to stay safe and end the violence towards women in our homes and our streets.
For more great promotional opportunities, see our promotional calendar!