Account
Promo Marketing
Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
Types of Imprint Methods
Promotional products are an incredible tool for businesses to spread brand awareness and build relationships with their clients. They showcase your name and logo, helping you gain important brand recognition. There are hundreds of items you can brand to reflect the mission and personality of [...]
Backpacks For Life
How Backpacks For Life Began Eight years ago, Sgt. Brett D’Alessandro returned home from a challenging deployment in Afghanistan and quickly realized how difficult it was to reintegrate back into civilian life. One day he passed a homeless Vet on [...]
Sustainable Corporate Promotional Items for Earth Day
Earth Day is a great cause to participate in as a corporate business. Whether you host an annual event or volunteer for others' causes, your company can play a big role in encouraging your employees to participate and have a [...]
Silent Ambassadors
When you start a new business or company, you want to get the word out to start generating revenue. Many forms of promotional marketing can successfully boost your business and put you in front of potential new customers, such [...]
Trade Show Giveaway Ideas
Trade shows are about making great first impressions, and giving away top promotional products can help you achieve that. Impressive trade show swag helps draw people to your booth, so you have a chance to interact with them. Branded items [...]
Cybersecurity, Safety Testing and Compliance
In the modern world, it's nearly impossible to run a business without using the internet — companies rely on the web to order supplies, communicate with their team, interact with customers, run online stores and perform other crucial activities. As [...]
Coffee Fun Facts
Whether you drink it all day or only in the mornings, millions of people enjoy a cup of coffee every day. While many pour a cup of coffee without thinking, there are many fun facts about this beverage. So, sit [...]
Supply Chain Challenges and the Promotional Product Industry
Recent events have changed the way companies understand supply chain management. COVID-19 continues to disrupt supply chains around the world, and other large-scale risks are always possible. As a result, preparedness is becoming the top priority for supply chain and [...]
10 Promotional Product Trends Defining the New Decade
Straight off the Floor of PPAI’s 2020 EXPO Earlier this month at ASI Orlando, we got a glimpse of some buzz-worthy promotional products making their debut. This included everything from 100% recycled clothing to a sticker that tells you when it’s [...]
The Benefits of Using Promotional Products for Your Business
Promotional products are a powerful tool to increase your brand recognition, generate leads, and ingratiate your business to consumers. What may appear as a simple branded tote, mug, or t-shirt is actually a highly strategic and effective advertising strategy. To [...]
