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A Great Promotion to Hang On To |
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When it comes to finding the perfect promotional key chain for your company, you have so many options to choose from that it could become overwhelming. After you choose the material and style of your key chain, you then must decide how you are going to imprint it with your company name and logo. You may think your drowning in all the choices, so here is a break down of some of the things to consider when choosing a promotional key chain. These tips are here to help you relax and think a little easier, and also to ensure that your promotion is as effective as can be:
Material:
The amount of different materials used to make promotional key chains is staggering. We sometimes don't even realize how many different things can be connected to a key ring. The many numerous materials for promotional key chains include crystal, leather, flexible rubber, metal, plastic, and stress ball foam. When choosing which material is right for you, you must first look at the price of each and how much you are willing to spend. Materials like plastic and rubber are obviously less expensive than materials such as crystal or leather. Higher-quality materials will make great corporate gifts for important clients and less-expensive material are ideal to order in large quantities for giveaways such as at trade shows. Also, consider your intended logo design when choosing a material. Certain materials are better for certain kinds of imprints. For example, plastic and metal are much easier to imprint with complex designs and logos than leather or rubber. In the end, all the available materials are great in their own way. With the right combination of material and imprint design, you can guarantee that your key chain will be hanging from every client's set of keys!
Style:
In addition to all the great materials you can choose from, promotional key chains also come in a variety of different styles. Sure you can get your basic key chain made from any of the aforementioned materials and use them for an effective promotion, but imagine if you had a unique kind of twist around it as well! There are many original styles of promotional key chains including electronic, key lights, toys & games, stress balls, and other multi-functional items. When choosing a particular style of promotional key chain, you must think about what kind of audience you are trying to reach and what kind of image you want your company to portray. Toys, games, key lights, and even stress balls are perfect if you want to come across as a cool fun company who wants to have a friendly partnership. Key chain pens, tool sets, or bottle openers offer more practical use and give more of a “helping-hand” kind of feel. On the other hand, some of the most professional styles of promotional key chain include laser-engraved and electronic products, including the a USB flash drive, which gives a client the ability to carry their work with them as they leave their house. You can also fill the USB with your company information before you hand them out, giving clients, both new and old, a full overview of your company!
Imprint:
Because promotional key chains are particularly small, it is even more important that your imprinted logo and message stand out. Due to their economic nature and compact size, keychains make perfect tradeshow giveaways. You need to make sure that you distinguish your company in a sea of promotional products by including the most relevant information about your company on the keychain. Space is limited, so make sure you get only the information you truly need on the promotional key chain and then fill the rest with catchy designs and colorful words. If you are giving these items out to employees, chances are they don't need the company contact information, so make the imprint really large, loud, and visible, or throw in a catchy message. On the other hand, when you are trying to generate new business you must include such information. A funny tag line or simple image will work in this situation too, making your company more memorable. Be careful though, having too much on the key chain can make it cluttered and could take away from it's promotional effectiveness. Balancing eye-catching logos, friendly messages, and company information is the key to having a great imprinted promotional key chain.
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