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Using Promotional Notebooks Increase Brand Name Recognition In Offices, Classrooms, and Homes! |
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Sometimes the best advice you can follow is the infamous KISS rule. The KISS rule states, in no uncertain terms, that keeping it simple is often the easiest solution to any given problem! This can be especially true when it comes to choosing a single promotional product out of thousands of worthy candidates. If you're feeling pressured by budget limitations and deadlines, the KISS rule can come in handy to help you organize your campaign quickly.
How do you "keep it simple?" Choose inexpensive and versatile items that are appropriate for a wide range of audiences. The demographics you're marketing to may not be connected or related to one another, but a simple item like a promotional notebook can serve as the common denominator. There aren't many people who won't be able to find a use for a functional branded notebook!
Let's take a look at some of the places your imprinted notebook might end up:
- Offices. Most of the promotional notebooks you give out to clients and customers are going to end up in their office. Computers may be the primary means of recording information these days, but they still don't hold a candle to a simple paper pad when it comes to jotting down notes and phone numbers as quickly as possible. By putting your logo on the desks of your recipients, you can increase brand name recognition as well as the odds of getting repeat business when your services or products are needed. Notebooks are a simple and inexpensive tool to help you achieve this goal.
- Classrooms. Classrooms are another place you can expect your imprinted notebooks to show up, making them an especially smart choice for marketing to a younger audience. Students rely on notebooks to do well in their classes, and most parents prefer to give their children free promotional notebooks instead of buying them for $5.00 in the store! Try using notebooks as part of a "Back to School" campaign or in between college semesters to maximize the odds of getting your brand where it needs to be.
- Homes. If your recipients don't use your imprinted notebooks in their offices or in their classrooms, the pads are likely to end up in their homes. The beauty of the notebook is that it can be used for everything! From leaving notes for other family members to grocery lists, your notebook will be welcomed into the family with open arms. There aren't many places that are a better fit for your brand than stuck to the refrigerator or left on the countertop every morning.
If a promotional notebook seems like a simple solution to your marketing needs, that's because it is! This diverse product has the range of functionality needed to bridge the gap between different audiences and industries. This eliminates the need to select many different products to cater to your many different clients, saving you time and money in the process. Notebooks are also an inexpensive and highly customizable option. You can have your notebooks custom-tailored to fit your corporate image as well as the theme of your marketing campaign, whatever it may be! So remember, the next time you're hunting high and low for that perfect promotional giveaway: KEEP IT SIMPLE!
By Mark Yokoyama, Director of Marketing & Merchandising
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