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In Like a Lion: Considering Seasons For Your Next Tradeshow
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If you're having a tough time deciding on the best promotional product for your next tradeshow display, you can always think about what is associated with the time of year that the tradeshow is being held. Here are some “seasons” you can consider when deciding on the right promotional product for your business:
1. Climates. Try using one of the four usual climactic seasons. Here are some ways to utilize the classic four:
- Fall. When the weather cools in the Fall, items like insulated mugs make great giveaways. Since the fall is also the back-to-school season, inexpensive items like promotional pens, notebooks, and sticky notes are all great tradeshow giveaways. Your recipients will be happy to have some fresh new items to start the year. Plus they will come in use and your customers will be sure to appreciate your giving them some.
- Winter. Don't let your innovative ideas get iced over during the winter! There are plenty of great promotional products you can use to gain business for your company throughout this season. Some great ideas include items like promotional ice scrapers, hats, and gloves. These products can be low in cost and will last your customer throughout through the long, cold winter months.
- Spring. When the spring showers come around, items like promotional umbrellas and gardening products will not only get your recipients excited about the warming weather, but it will also get them excited about your company.
- Summer. Finally, if your tradeshow occurs in the summer months, items like promotional beach balls, promotional flyers, and beach towels will make sure that there is a high amount of foot traffic to your booth.
2. Holidays. Keeping in mind the holidays that occur around the time of your next tradeshow is another great way to get inspiration for promotional products. As expected, there are plenty of Christmas and other classic holiday promotional items that you can use to promote your business. Items like promotional tree-shaped stress balls, ornaments, and promotional candy will certainly get passersby in the holiday spirit.
However, there are other holidays you can consider as well. Throughout the year, there are special days, weeks, and months set aside for special holidays and observances. You can pick one of these events and incorporate them into your next promotional campaign. For example, holidays such as World AIDS Day and Breast Cancer Awareness Month could be considered, depending on the timing of your tradeshow.
3. Sports. Because of the widespread popularity of sports, promotional items related to a sports season may be the ideal option if you need to connect to your clients. One good example is football season. If your tradeshow occurs during this fan-crazy time (September to February), items like promotional football stress balls, koozies, and keychains are inexpensive giveaways that you can use to attract people to your booth. The same can be done for other popular sports as well, like baseball and basketball.
Overall, considering a season when choosing your next promotional product could do wonders for your business at your next tradeshow. Your potential customers will appreciate the extra effort you put into your campaign, and will know that your business pays attention to detail.
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