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 Promotional Merchandise: Can You Make Money from Your Brand? |
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Often promotional products are considered a marketing expense, albeit a valuable one, to increase brand recognition. But many companies have turned their brand into profits through promotional merchandise. Can your brand turn marketing into sales?
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Turning Zeitgeist into Profits
Valleyshwag got thousands of individuals to pay a monthy fee to receive promotional giveaway items that were originally designed to be free. How? Because they tapped into the passion people had for certain brands. Go online to the website of some of your favorite brands and see if they offer promotional merchandise for sale featuring their brand. If they can do it, why can't you?
Tap into Local Pride
Sure, you may say, that works for the big guys, but can it work for me? You might be surprised at the answer. If you're a local business, with a great product and loyal customers, you can probably make a profit selling merchandise with your brand. As a local business, branded merchandise with your logo can appeal to your customers' idenification with their city or neighborhood.
Branding at the Point of Sale
If you have a retail store, take a look at the items you offer near your cash register. Imagine a wine store without branded wine openers on the counter, or a hardware store without branded screwdrivers or other tools beside the cash register. You can buy, and brand, these commodity items at wholesale prices and turn branding promotion into retail sales.
Take Your Company Store Online
Online company stores can be linked to your existing web site and give your customers a chance to vote, with their wallets, for your brand. ePromos has created custom company stores for many companies that feature custom branded merchandise that can be ordered internally and by customers.
Learn more about Online Company Stores
Return to Promotional Product Guides
Visit our Promotional Products Education Center
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