When one imprints custom springs with their brand, it creates one of the most subtle and powerful marketing tools in the world. People play with these constantly, letting htem flow back-and-forth between their hands or setting them to 'walk' down the stairs.The unspoken rule of marketing is visibility, and few things can manage it like these casual and nostalgic toys.
People hardly blink an eye when they get a business card. However, logo springs will catch people's attention and awaken memories of playing with them as a child. Whenever they position the spring to run a course, or even spy it out of the corner of their eye two things will leap to mind. The person who sees the spring will feel happy at seeing a familiar toy, and they'll also start thinking of and associating those feelings with the company whose logo is on it.
Even better, custom springs are a toy which any parent would love to give to their kids. All of the warm feelings which come from seeing their children having a good time will also be a reminder of the company whose logo is printed on it. The spring is something which people will actually want to bring out to show people, and essentially it's a very small investment for a return of a great deal of crowd marketing.
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