physical materials make for unforgettable press kit

How Physical Materials Can Make for an Unforgettable Press Kit

A press or media kit is a compilation of promotional materials about companies or businesses that are given to members of the media or even potential clients of that business. The intention is to get your brand and company into the hands of people who can help further your company’s growth, and convince them you have something of unique value they should be sharing with their audience or using themselves. In the digital age we live in, many companies rely on electronic press kits, or EPK’s, instead of sending physical packages. If done correctly, sending a physical press kit gives you a big opportunity to stand out in the eyes of the recipient. The key is to include items relevant to your product that your target market will enjoy, and that will allow them to recognize the value of your product or service. A typical press kit includes the following: […]

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