“Welcome Kit” of Promotional Products for Prominent Law Firm, Akin Gump

Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies. With more than 900 lawyers in 13 offices from Abu Dhabi to London, and from Beijing to both coasts of the U.S., Akin Gump Strauss Hauer & Feld LLP is one of the largest law firms in the world. When Akin Gump’s New York City branch outgrew its space and moved to a bigger, better, greener office building (one of the greenest skyscrapers thus far), the Akin Gump HR team had three things in mind. First, they wanted to successfully bring together their 390 employees, who had been physically divided in the old building. Second, they wanted to make everyone feel at home in the new space. And third, the team also wanted to unveil a cool, new “Go Even Greener” campaign inspired by their new […]

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