Types of Imprint Methods

Promotional products are an incredible tool to help businesses spread brand awareness and build relationships with their clients. They showcase your name and logo, helping you gain important brand recognition. There are hundreds of items you can brand to reflect the mission and personality of your business.

Imprinting is the technique that promotional product companies use to stamp your design onto an item. There are numerous ways to imprint a product, depending on the material. Understanding these methods will help you communicate better with designers and manufacturers, so you’re always on the same page.

This guide will explain the imprinting process for promotional products so you can discuss promotional product printing like an expert.

Different Types of Imprint Printing

Promotional product companies use imprinting techniques to add eye-catching graphics to different materials. Here are the most common strategies:

1. Screen Printing

Screen printing — also known as silk screening — is one of the most common imprinting methods. People choose screen printing because it provides intense color that’s customizable to your specific needs. It’s ideal for printing on items with a large surface area, but it also works on small objects. You can use screen printing to brand T-shirts, tote bags, pens, drinkware and many other promotional items.

To imprint an item with screen printing, the designer will create a custom screen with the design of your choice. They treat the screen with a special solution that prevents ink from passing through the blank areas of your design. Then, they lay the screen over your item and push the ink through the netting. The color will only stick where the screen is left open.

Since they have to spread the ink across the entire surface, the designer can only apply one shade at a time. If your design includes multiple colors, the artist will make a different stencil for each color and apply them in layers. Screen printing is clean and crisp, so your design turns out exactly how you imagined.

2. Heat Transfer

Heat transfer printing is mainly used for clothing and other products made of fabric material. A designer will print your design from a computer onto a special release paper. It looks reverse on the paper so that it faces the correct direction when attached to the material. An industrial heat press warms up the color, so the design sticks to the material. The designer can apply the entire image at once, making this one of the easiest imprint methods.

The heat transfer technique is extremely simple and cost-effective. It’s ideal for businesses that need a small number of promotional items. Promotional product companies can use heat transfer printing to print on shirts, blankets, jackets and tote bags.

3. Dye Sublimation

Promotional product companies typically use the dye sublimation method to imprint fabric items. The designer prints the image onto transfer paper and presses it into the fabric using a heated press. It’s similar to the heat-transfer technique, except it uses a specialty ink.

Sublimation ink is unique because it never turns into a liquid. When it’s heated, it changes from a solid to a gas. For that reason, instead of sitting on top of the fabric, it becomes incorporated into the fibers of the fabric. As a result, the design is softer and more durable.

Dye sublimation produces excellent color reproduction on light-colored fabrics. You can use it to create promotional banners, table covers, lanyards, T-shirts, can coolers and other fabric items. With specialty transfer paper, you can also use dye sublimation on hard surfaces like ceramic mugs, ornaments and coasters.

4. Offset Printing

While the offset method is known for printing newspapers, it’s also used to imprint on various materials. Technicians use a series of special equipment for offset printing.

The designer starts by creating your desired image using computer software. Only one shade of ink is applied at a time, so multi-color images are separated into four different tones. Then, each design is etched onto an aluminum plate.

The technician loads the plates into a roller called a plate cylinder. As the plate rotates around the cylinder, the blank areas of the design are coated with water to prevent ink from sticking. Then, oil-based ink is applied. The colored image is offset to the bottom cylinder, hence the name offset printing.

Now, the technician can insert the printing material. The flexible rubber rollers make it possible to print on rough surfaces, including fabric, canvas, leather, metal and wood. This process is completed for all four colors to create the final image.

Businesses use offset printing to brand T-shirts, napkins, banners, signs, vinyl stickers and brochures. This method is ideal for a large volume of products because most of the cost is incurred in the initial setup. The more items you imprint, the more cost-effective this technique becomes.

5. Laser Engraving

Laser engraving uses extreme heat from a laser beam to etch your design onto a hard surface. It’s ideal for branding promotional products that are resistant to ink. This technique removes the top layer of material, leaving a permanent image. There is no ink or color involved in this process. The color of the finished image depends on the base material. Glass engravings appear white, while wood and metal engravings turn a darker shade.

A computer controls the laser, creating exceptionally intricate and precise designs. You can use laser engraving to add your brand’s name and logo to mugs, tumblers, pens, pocket knives, wine glasses, cutting boards and many other items. Laser engraving is a cost-effective option that still looks high-end.

6. Chemical Etching

Chemical etching is an increasingly popular method to imprint various promotional items. This technique is similar to laser etching, except it uses an acidic spray to remove the top layer of material. Chemical etching only works on metal materials, such as steel, copper, aluminum and nickel. Designers use this complex technique for printing promotional items like signs, nameplates, awards, jewelry and key chains.

Professionals use an etching machine to make this technique safe and efficient. Here’s the process they follow:

1. The technician creates a computer file with the image of your choice. Using black ink, they print the design onto a transparent plastic sheet called a photo tool.
2. Then, they coat the metal material with a photoresist (or resist) film, which acts as a barrier against the acid.
3. The technician layers the photo tool on top of the coated metal and places it under ultraviolet (UV) light. The light will harden the photoresist material over the exposed areas, protecting it from the acid. The shaded regions remain soft so the chemicals can etch the surface.
4. The technician washes away the soft material to prepare the metal for the etching phase.
5. Then, they treat the metal with the etching chemical. The acid corrodes the exposed areas and washes away the debris. The material beneath the resist material is unaffected.
6. The technician removes the remaining resist material, revealing your finished design.

7. Pad Printing

Promotional product companies use pad printing to brand various materials of all shapes and sizes. Designers prefer pad printing for 3D or oddly shaped items that are more challenging to customize. It works on all kinds of merchandise, like clothing, drinkware, pens, key chains and stress balls. Pad printing is often used for small designs that are too intricate for screen printing.

During the pad printing technique, a flexible silicone stamp is dipped into an ink-covered inset plate engraved with your custom design. The ink from the plate transfers to the stamp so you can press it onto the item of your choice. Pad printing is typically done with an automated machine, making the process efficient.

Pad printing is typically used to apply single-color images. However, you can layer colors and designs by swapping out the ink and inset plate between stamps.

8. Embroidery

Embroidery is an ancient technique that people have used for centuries to decorate various textiles. It was traditionally done by hand using a needle and thread. Today, embroidery machines are used commercially to brand promotional items. The designer creates a custom pattern on the computer, and the machine does the actual stitching.

Businesses typically use embroidery for uniforms and promotional apparel. It lasts much longer than ink methods and looks high-end. You can stitch your name and logo onto almost any fabric. Choose embroidery to create promotional hoodies, gloves, hats, blankets or tote bags.

9. Full-Color Process and Digital Printing

Full-color process, or digital printing, is the preferred method for printing elaborate designs with different colors. This technique creates detailed images by layering cyan, magenta, yellow and black ink. It’s ideal for printing artwork and photographs with intricate shading and gradients. Digital printing creates clean designs with minimal turnaround times and setup costs.

A specialty printer is required for full-color processing. The designer uploads your image onto the computer and sends it to the machine. It prints your design directly onto the product of your choice. You can use digital printing to add graphics to flat materials like paper, fabric and thin plastic. This method is also popular for branding shirts, mouse pads and gym bags. You can also use digital printing to create promotional labels for 3D items like drinkware, hand sanitizer and almost anything else.

10. Embossing and Debossing

Embossing and debossing methods use pressure and heat to stamp an image into your promotional products. They give the surface dimension to make your design pop. Embossing uses indented stamps to create a raised design, while debossing uses raised stamps to create an indented design.

These techniques work on a limited number of materials such as leather, plastic, metal and card stock. They create a permanent imprint without using ink. It’s a unique way to add your name and logo to notebook covers, business cards, folders and padfolios.

For this technique, the artist will create a custom die or stamp that fits inside a special pressing machine. They insert the material into the machine and press the stamp onto the surface. You can add a layer of foil or transparent film to give your design added detail. The two materials will stick together, creating a metallic or glossy finish over the image.

11. Foil Printing

Designers often combine foil printing with embossing or debossing, but this technique also looks great by itself. The only difference is that the surface underneath remains flat.

A heated die presses the foil onto the material, leaving behind a shiny custom design. The result is a striking image with a slight 3D effect. Foil printing is a popular choice for imprinting promotional shopping bags, napkins, greeting cards and folders.

Other Things You Should Know About Imprints

Now that you understand the most common types of imprints, here are some helpful points to help you plan and organize your corporate product printing:

1. Material Matters

When you’re investing in custom promotional products for your business, you want them to look clean and vibrant. Keep in mind that the quality and appearance of your logo may change depending on the material you choose. For instance, a bright yellow logo will transfer beautifully onto a white ceramic mug. However, the color may appear differently on a screen-printed T-shirt.

Ask your customer service expert to help you choose a material compatible with the look you’re trying to achieve.

2. Price Varies

Keep your budget in mind when you’re choosing an imprint method. Techniques like engraving, embroidery and embossing typically cost more than pad printing, silk screening and heat transfer. While pricier methods often yield premium results, cost-effective options can be equally impressive.

4. Location Shifts

The manufacturer typically predetermines the location where you can imprint the product. It varies depending on the size and shape of the item. For instance, on a pen, your logo typically goes on the center of the barrel. In some cases, there are multiple locations where you can add your name and logo.

5. Size Fluctuates

The size of the image you can imprint also fluctuates depending on the item. Large items like a banner or T-shirt have plenty of room for your name and logo. Alternatively, a package of mints may only fit a small design.

Professional Imprinting From ePromos

At ePromos, we have a team of experts to do all the hard work for you. We preselect the appropriate imprint method for our promotional products, so your design turns out beautifully every time. Our designers will guide you through the process, so you know exactly what to expect. We make it simple and convenient to plan all your corporate product printing.

Our expert consultants will help you navigate our extensive inventory to help you find products imprinted with your desired technique. They use their extensive knowledge and training to ensure that your project is successful. We provide free samples, digital proofs and artwork cleanup so you can place your order with confidence.

Contact us for more information or browse our selection of premium promotional items today!