Five Simple Rules for Teen Marketing
Teens have plenty of cash and are ready to buy – but don’t break one of these rules or they’ll take their business elsewhere. Think the teen market is worth tapping into? You’d be right. According to the report, “The Teens Market in the U.S.,” by market research publisher Packaged Facts, the number of products bought by and for American teenagers will increase from an estimated $189.7 billion in 2006 to $208.7 billion in 2011. No surprise? It might be when one considers that the amount of 12-17 year olds in the U.S. is expected to decrease by 3% in that time. “Teens are the type of consumer that all adults wish they could be,” says Matt Alderton, a media consultant and principal of Slivers and Scribbles Media, a Chicago-based firm. “By and large, they don’t have financial responsibilities of any sort. They don’t have mortgages. They don’t have utilities. […]
