climate change and business

Promoting Climate Change Education through Business

In many instances, a good branding strategy will include a plan to spread your message, make your company well-known, and having the artwork, including a great logo, with which to present your company. Yet, branding can evolve into so much more than that; especially when you stand up for a cause that is well-respected and related to your industry or to your customers’ favorite personal causes. Customers are becoming more in tune to company causes and corporate giving, and often change loyalties to certain brands based on their affiliation with green programs and initiatives. In a recent study, two thirds of Americans agreed that brands must be environmentally responsible. If you can position your brand as a leading supporter of a worthwhile initiative, you can really set yourself apart in the eyes of the consumer. Climate Change – Choosing a Trending Topic Once such worthwhile cause is climate change. Those […]

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