7 Great Back to School Marketing Ideas
Back to school spending is up, with the National Retail Foundation noting “Total [back to school] spending is expected to reach $24.9 billion. Additionally, indicating the continued growth in the back-to-school arena, families on average have spent 42 percent more on school items over the past 10 years.” Along with this market growth comes a breadth of marketing opportunities for those in the retail and service industries alike to take advantage of. Back-to-School Shopping Market Understanding your target audience is imperative to every marketing strategy. When it comes to back to school shopping season, you’ve got a broad audience to potentially target – from teachers to grade school kids, college-bound young adults and their parents. Small Biz Trends illustrates the roles that parents and children have in school shopping, explaining: “Despite the parents’ eye on the purse strings, kids still influence purchases. Nearly 10 percent of parents say all of their […]
