branded packaging and brand identity

How Branded Packaging Can Improve Brand Identity

Whether you are the owner of a brick-and-mortar store, or renting a booth at a major conference in your industry, you’ve likely given some thought to how you’re going to packaging your products. There are many reasons to opt for paper or plastic bags customized with your name on them, as opposed to plain bags which typically cost the business less money – but is this extra effort worth the cost? A Walking Advertisement There is a large marketing opportunity with having your logo and/or message on every bag that leaves your store or conference booth. While it may not seem like much, having your customers carrying around your logo for all to see is a great way to get more eyeballs on your brand. At a trade show, you’re surrounded by lots of potential prospects as well as many competitors, so any way you can keep your brand top […]

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