WACOSA – Top Tips on Branding for Your Nonprofit Organization
WACOSA is a 501(c)(3) nonprofit that seeks to provide individuals with disabilities the opportunity to work and live in their community. Established in 1963, they employ about 130 staff and serve 600 adults with disabilities in central Minnesota, with locations in Waite Park, Saint Cloud, and Sauk Centre. We had the opportunity to speak with Ann Kennedy, the sales and marketing manager for WACOSA. She manages promotional efforts for not only the overarching WACOSA brand, but also the specific projects and events they work on regularly, including DocuShred and Thriftworks! thrift store. Ann also cites working with staff internally to ensure they are sending a consistent brand message. Here, we’re sharing her tips for how to successfully market your nonprofit organization! Respect the Importance of Branding A brand is much more than a fancy logo, beautiful graphic designs, or words thrown on a page. Ann explains that a brand “is […]
